BREAKOUT SESSIONS

12. Direct Mail For Small Businesses

Learn how to and how not to use direct mail to grow your business. We will go over lists, creative, printing, mailing, and the importance of database all-important components needed for a successful mail campaign.

Speakers: Tony Magnifico
Vito J. Fortuna

Tony Magnifico has been involved in all aspects of the print/direct mail industry for the past 45 years, he will share his expertise and offer some insight as to the expectations, pitfalls, results the start up entrepreneur may experience.

Vito J. Fortuna is currently the Manager of Account Management and Acquisition assigned to the Greater New York Area.

Vito brings to this position 38 years of postal experience, including over 25 years marketing and Sales. He has held postal positions including Manager of Marketing, Communications Manager, and National Account Manager. He also spent two years training foreign postal administration in Europe, Asia, Canada and the Caribbean.

Vito is a graduate of New York University with a Master of in Direct and Interactive Marketing. He also attended the University of Michigan Business School where he studied Business Strategies for E-Commerce.

Vito is an adjunct professor teaching Marketing and Brand Management in the Masters Program at Mercy College, Direct Marketing at New York University and Direct and Interactive Marketing at Fashion Institute of Technology undergraduate program.

Vito is also a member of the Association of National Advertisers Television Council, Print Media Council and the Senior Marketing Think Tank.

Vito is the former President of the Direct Marketing Club of New York in which he served for 2 years.