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BREAKOUT SESSIONS

P.M. Session (2:15pm - 3:30pm)


13.  No More Bricks and Mortar:  Developing An Online Business

Our panel will cover what it takes to develop a successful online business. From credit card processing to fulfillment. Our panel will cover success stories as well as common mistakes people make when starting an online business.

Speakers:  Jeff Elrich, Fulfillment Plus
Steve Schwimmer

Jeffrey D. Ehrlich is the President of Fulfillment Plus, Inc., where he manages the daily operational functions of this product fulfillment center. During peak season, Jeffrey insures the fulfillment of over 100,000 orders per week and oversees all areas of operation including data entry, order processing, warehousing, order picking, merchandise packaging and shipping.

Jeffrey received his Bachelor of Science degree in Industrial Engineering from Rensselaer Polytechnic Institute. Thereafter, he joined Andersen Consulting, a computer consulting firm, where he designed, developed, and implemented order processing systems for Fortune 500 Companies. After several years consulting in the direct marketing industry, Jeffrey joined Fulfillment Plus, Inc. in 1993.

Jeffrey is interested in all areas of direct marketing and has taken an active role in promoting the industry. He currently is on the Board of Directors of the Brookhaven YMCA and is the Treasurer of the Long Island Postal Customer Council. He is a past President of the Long Island Direct Marketing Association and has previously served as that organization's Treasurer. Jeffrey is a speaker at Direct Marketing trade shows, is a lecturer on product fulfillment at New York University, and has been featured in the New York Times and Long Island Business News. He is also an active member of the Direct Marketing Association, Electronic Retailing Association, Direct Marketing Club of New York and the Hauppauge Industrial Association.

Steve Schwimmer has extensive knowledge and experience in building business relationships. As such, his customers have come to rely on his expertise and guidance on the many choices available in Credit Card and Debit Card service programs, Check 21-Check Conversion as well as offering insight into new areas of commerce. Mr. Schwimmer has served as a top sales and a relationship management executive for some the largest financial institutions including Bank of America Merchant Services, NaBANCO and First Data Merchant Services. Schwimmer joined forces with nationally recognized Renaissance Merchant Services in 2003, where he continues his leadership role in the industry.

Steve Schwimmer is also an active and well-known member of the Long Island business community. He is Past Chairman of The Foundation for Sight and Sound which holds popular Long Island events including, “The Blind Wine Tasting Gala” and “Blind Tug-A-Jet”. Schwimmer is an active member of the Hauppauge Industrial Association (HIA), the Huntington Township Chamber of Commerce and The Long Island Association (LIA). He serves as treasurer of the National Association of Payment Professionals (NAOPP), is Director of the Syosset Chamber of Commerce and is a long-term member of the Long Island Better Business Bureau’s Executive Board.

Steve along with his confidant, life-long companion and wife of forty-one-years, Marilyn reside in Syosset where they have raised three grown sons: Scott, David and Eric.

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