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BREAKOUT SESSIONS

Session A (10:30 am – 11:45 am)

Mistakes Companies Make at Trade Shows  

Whether you have a table or a 20' booth, are new exhibitor, or a trade show professional; this workshop will provide you with all the vital information you will need to make your trade show a success, including how to avoid commonly made mistakes. 

John A. Hill, Founder and CEO of John A. Hill & Associates, Inc.

John is also a Business Facilitator, Marketing and Sales Specialist and a Trade Show Coach. He has over 30 years experience developing and managing businesses. His roles have included National Sales Manager, VP of Sales, Director of Marketing, General Manager, EVP and COO. He was also elected and served as President & CEO of three public companies.

For 15 years John successfully operated JAH-Business Support Services a sole proprietorship, located in East Northport, New York. During this time, John was responsible for the sale, implementation and operation of the biometric systems used for the prevention of welfare fraud that was installed in Nassau and Suffolk Counties of New York, New Jersey and Connecticut.

In 1995, because of this effort, John was awarded a Proclamation by the Suffolk County Legislator for saving the taxpayers of Suffolk County over One million dollars.  He has lectured at colleges and professional associations throughout the United States, and has been an adjunct professor for the MBA Program at a local University.

John provides his expertise in addressing and solving management and marketing issues to organizations worldwide. He is a recognized expert in the area of strategic management and the maximization of use of trade shows as a vital element of marketing strategy. John is a published author and has published a number of articles for Computer World, Long Island Business News as well as books and monographs regarding trade shows. In addition to operating his business, John also served as the Director of the Internship Program at Farmingdale State University of New York. John is a distinguished veteran of the U.S. Navy.
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