BREAKOUT
SESSIONS
Session
A (10:30 am – 11:45 am)
Mistakes
Companies Make at Trade Shows
Whether
you have a table or a 20' booth, are new exhibitor,
or a trade show professional; this workshop will provide you
with all the vital information you will need to make your trade
show a success, including how to avoid commonly made mistakes.
John A. Hill, Founder
and CEO of John A. Hill & Associates, Inc.
John
is also a Business Facilitator, Marketing and Sales Specialist
and a Trade Show Coach.
He has over 30 years experience developing and managing businesses.
His roles have included National Sales Manager, VP of Sales, Director
of Marketing, General Manager, EVP and COO. He was also elected
and served as President & CEO of three public companies.
For 15 years John successfully operated JAH-Business Support Services
a sole proprietorship, located in East Northport, New York. During
this time, John was responsible for the sale, implementation and
operation of the biometric systems used for the prevention of welfare
fraud that was installed in Nassau and Suffolk Counties of New
York, New Jersey and Connecticut.
In
1995, because of this effort, John was awarded a Proclamation
by the Suffolk County Legislator for saving the taxpayers of
Suffolk County over One million dollars. He
has lectured at colleges and professional associations throughout
the United States, and has been an adjunct professor for the
MBA Program at a local University.
John
provides his expertise in addressing and solving management and marketing
issues to organizations worldwide. He is a recognized expert in the
area of strategic management and the maximization of use of trade
shows as a vital element of marketing strategy. John is a published
author and has published a number of articles for Computer World,
Long Island Business News as well as books and monographs regarding
trade shows. In addition to operating his business, John also served
as the Director of the Internship Program at Farmingdale State University
of New York. John is a distinguished veteran of the U.S. Navy. |