Persuasive Selling Skills – “The Art of Subtle Persuasion”

Passeser's theory is that a truly persuasive person does not sound salesman-like and, in-fact, avoids setting off everyone's built in "sales radar", a perception that you are being sold something.  A truly persuasive person is so, because he/she combines the collective power of:

1. Positive Beliefs- The most powerful force
2. Superior Knowledge- The most powerful tool
3. The Mastery of Disguise- Using appearance and wardrobe to enhance communication
4. Anticipation- The cornerstone of selling success
5. Resourcefulness- The most admired skill in the universe
6. Chameleon Power- the ability to alter communication style
7. Acting Skill- "The quintessential method for getting what you want'" Marlon Brando's favorite quote
8. Conversational Control- Comes as a result of perfect execution of the previous seven points.

Scott Passeser, Currently, Director of Industrial Outreach, Stony Brook University – Economic Development

• Scott is the Creator and Host of “Jobline,” a weekly Long Island business television program broadcast weekly on News 12 Long Island since 1989. 
• Former President of LIA Re-employment Services, LLC, an executive consulting subsidiary of the Long Island Association, 2001-2006.
• Keynote Speaker/Panel Moderator at 100’s of business and civic organization meetings. 
• Adjunct Professor, Hofstra University, 1987-1992; subjects included job interviewing, career planning, resume writing and persuasive communication skills.
• Selected by the Consortium of Worker Education in October 2001 to run a 12-month Re-employment program, which provided comprehensive career services to over 1000 workers dislocated by the events of 9/11. 
• Author, Ninja Secrets of Persuasion, commissioned by HarperCollins, (unpublished).  Featured on “Larry King Live.” 
• Former Host of “Career Paths,” a call-in Radio Show broadcast on WMCA, New York.
• Published feature writer on the subject of career development, persuasive communication and job hunting- Wall Street Journal’s National Business Employment Weekly, Newsday.