Maximizing the Benefits of Exhibiting at Trade Shows

It takes more than just showing up at a trade show with a great looking exhibit!  To create the maximum return on your investment, you need to get strategic in the planning, execution and follow up for each show. Establishing effective processes and evaluating your ROI is critical to any company investing in exhibiting.  Studies have shown that one of the biggest frustrations cited by show attendees is lack of follow-up. Swift and effective follow-up requires advance planning on how to manage your leads.  Join us for this session, where we will cover:

1. Planning
2. Lead Management
3. Lead Follow Up
4. Evaluating ROI

Maureen Borzacchiello, Owner of Creative Display Solutions

During her 12+ year career in the trade show display industry, Maureen Borzacchiello has proven to be a skilled executive and visionary entrepreneur. Prior to starting Creative Display Solutions, Maureen experienced success during her career with a leading international display manufacturer as a top sales person, sales manager and ultimately General Manager, running their multi-office organization.  In her role as GM she was responsible for generating a double digit increases in sales revenue.  Accomplishments include creating policy and procedure standards to streamline sales and production processes, implementing a CRM program and developing a formal training program.

As a business owner, Maureen has worked to develop and expand her company, with repeat business trending at 52% of total sales annually.  She believes that this is due to some of the founding principles of her business:  commitment to the client’s goals and objectives, product diversification in their offerings and stellar, reliable service.  She created a successful business model based on the various needs of her clients, from design and planning, to production of their trade show displays, to the storage and management of those exhibits.  

An accomplished corporate strategist and marketer, her vision and expertise in business performance have driven notable growth.  Maureen’s company, Creative Display Solutions, Inc. has experienced a 197% increase in sales and has more than doubled their staff in 2006.