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BREAKOUT SESSIONS Session B (1:15 pm – 2:30 pm) From Hobby to Home Business (PANEL) Learn how to make your hobby into a successful home business. Our panel will share their insight on how they were successful in making the switch. Diane Falvey, Founder and Designer of Iris and Lily Handcrafted Albums Diane Falvey is the founder and designer for Iris & Lily, where she designs high-quality, one-of-a-kind photo albums and scrapbooks. Having sold her handcrafted photo albums for 20 years through local craft fairs as a hobby, through eBay and the Internet. Diane has been able to take her business online and reach customers across the globe. Iris & Lily albums can be found on eBay, her website www.irisandlily.com, through photographers and high-end boutiques. Diane has also developed the Ladies Who Launch eBay store, and has launched an online consulting business, OASIS Success, which focuses on helping companies build successful eBay stores. Paul R. Holm, Proprietor/Vintner of Long Island Meadery Due to the difficulty in finding quality meads locally Paul jumped into home mead making and found it quit enjoyable. His friends all found it as enjoyable as well and soon his hobby took over his kitchen and a good part of his house. After finishing 15 yrs at his day job and approximately 10 yrs home brewing experience combined with his production levels at home the idea of a commercial winery specializing in mead was born. Paul's honey wines have won medals and accolades around the country after only 2 full years in business. The Long Island Meadery does enjoy an internet presence, though it is currently being completely rewritten to take advantage of the new New York wine shipping laws, it's primary concern is creating a market demand locally in NY, NJ and CT. Jill Frechtman, Founder and President of Fretzels by Jill, Inc. Growing up, Jill Frechtman - an admitted chocoholic - loved white chocolate-covered pretzels so much that she started making them at home with her mom. Experimenting with different combinations of chocolates and toppings, they soon began giving their creations as gifts to friends and family.Always a creative soul both in and out of the kitchen, Jill’s artistic inclinations led her to pursue a degree in Advertising Design from Syracuse University. In December 2001, Jill, working as an art director at a large advertising agency in New York City, made her chocolate-covered pretzels for an office holiday party. They were a hit! Jill's edible art proved to be so irresistible that everyone's raving turned into encouragement. She had to get her pretzels out there for other people to try. Using her creativity and background in design, Jill perfected various pretzel creations and designed her own logo and packaging, quickly turning her passion and pastime into a business. Thus, Fretzels™ by Jill "Frechtman" was born. |
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