Developing Customer Loyalty

The workshop focuses on the importance of developing a loyal customer base. By the end of the workshop business owners will understand:

The difference between satisfaction and loyalty
The different levels of satisfaction and its impact on the business’s bottom line
How to identify what impacts satisfaction and loyalty in their own business
The business benefits of customer loyalty
The risks when customers are no “wowed”

Linda Berke, President of Taylor Performance Solutions

Linda has 17 years experience in consulting, training and coaching for businesses and individuals. Prior to starting Taylor Performance Solutions, Ms. Berke was a Corporate Training Manager for The Bank of New York and Chase Automotive Finance Corporation. While in these positions, her initiatives and programs resulted in increased sales, improvement in customer satisfaction, increased employee satisfaction and reduction of expenses. She became independent in 1997 and as an independent consultant/subcontractor trained employees of Fortune 500 companies nationwide.

In 2003, Ms. Berke founded Taylor Performance Solutions, Inc. Her company develops customized training and coaching for businesses and individuals who want to increase sales, improve service, become more productive or improve management skills. Her team has experience in multiple industries. They specialize in developing programs for a business's sales force, call center and middle/senior management.

Ms. Berke was featured on the News 12 show Jobline which focused on "Enhancing Your Skills in the Workplace - Moving Up the Corporate Ladder". She is President of the American Society of Training and Development - Long Island Chapter for 2006 - 2007 and is active in the Long Island Center for Business and Professional Women and the Farmingdale Chamber of Commerce. In addition, she teaches workshops for the Small Business Development Center and the company is an eligible provider for the New York State Department of Labor.