Revenue Generation with Direct Mail

Learn how to grow your business with direct mail.  Session will provide you with information on obtaining mailing list, advertising tips and creating a mailing through usps.com.

Sally Lim, Retail Specialist, United States Postal Service, L.I. District

A graduate of Queens College with a degree in Psychology, Sally Lim joined the United States Postal Service in 1983.  During her 24 years with the USPS, she has worked in mail processing, address management, Business Mail Entry, Business Service Network and Retail. 

Since 1991, she has worked closely with the Long Island Postal Customer Council and in 2000; she was presented with the John Vecchio Award for her contribution to the group.   

Currently, she is a Long Island District Retail Specialist and the Coordinator for the Postal Service's Customer Connect, Business Connect, eBay and Grow Your Business programs.  Her goal is to increase the use of the mail by promoting awareness and educating customers about the many products and services that the United States Postal Service has to offer.

Debbie Aveta, A/Retail Specialist, United States Postal Service, L.I. District

Debra Aveta started with the Postal Service in 1988 as a LSM Operator at the Mid-Island Mail Processing Facility.  During her 19 years of service, Debra has worked in various areas of the service including the clerk craft, and support services.  Debra has acted in the capacity of Supervisor and BSN Representative.   Debra is currently A/Customer Connect Coordinator and A/Retail Specialist.  As the Customer Connect Coordinator Debra works with our letter carriers to identify new business opportunities.  Debra is responsible for the planning, development and execution of revenue generation initiatives designed to increase customer awareness, revenue contribution and the customer loyalty of postal product and services with the small to mid-sizes customer.  As A/Retail Specialist, Debra provides tools to Post Offices to improve the customer’s experience with the U.S. Postal Service.   Debra provides materials to promote the benefits of our Postal products and services to meet the needs of our customers.  Debra helps to provide a consistent, reliable retail experience to help increase revenue and customer satisfaction.