How Getting Newspaper Coverage Can Enhance Your Business

Can media coverage help you grow company? Yes, if you do your homework. Find out how business owners use press to boost their marketing efforts. Also, learn what reporters look for in their sources and stories.     

Adina Genn, Journalist with Long Island Business News

ADINA GENN is an award-winning journalist recognized with several press club awards for her news and feature work.  In 2007, she was named Journalist of the Year by the U.S. Small Business Administration (New York District). 

A writer since childhood, she completed an internship at Working Woman Magazine while attending Hunter College, where she studied writing and also under renowned poets Audre Lorde and William Pitt Root. Subsequently, she worked in book publishing as an editor for McGraw-Hill Companies, where she developed and acquired educational books. She currently writes features and news stories for the weekly Long Island Business News including interviews, business advice, company profiles, and the latest workplace trends.

She also writes and edits special publications on business management; some of her articles have appeared in the New York Times.  She is currently collaborating on two business leadership books with industry experts, and is developing several projects for young adults.  She was recently commissioned by a regional consortium to write a play about Long Island's historical figures.

William J. Corbett, Jr., President of Corbett Public Relation, Inc.
 
Corbett Public Relation is a leading professional public relations, marketing and governmental relations firm based in Floral Park, NY.  The firm provides services to small, medium and large business, professional firms and not-for-profit organizations in the New York metropolitan area and across the nation.
 
Mr. Corbett has developed and managed hundreds of public relations programs, special events and publicity campaigns for clients.  His public relations savvy has resulted in stories about clients in dozens of major publications including Entrepreneur, Inc. Magazine, Newsday, The New York Times, The Wall Street Journal, Crain’s New York Business, Long Island Business News and Long Island Magazine.  
 
In 2002 Long Island Business News named him one of the Top 40 Business Professionals under the age of 40.  Newsday recognized him as one of the “Five People to Watch” in the public relations profession.  
 
Mr. Corbett is a graduate of Marist College and earned a Master’s Degree in Environmental Management from Long Island University. He is a member of the Board of Directors of The Marty Lyons Foundation and the Core Committee of the Long Island Fight For Charity.

George Hoffman, Managing Director of Great River Public Strategies

George Hoffman is a career professional in government, communications and legislative affairs with over 28 years of experience in setting and managing policy agendas for federal, state and local government on Long Island.  He served as Chief of Staff to two of Long Island’s prominent supervisors.  He currently works as a managing director for Great River Public Strategies, a consulting firm that specializes in government affairs. His expertise is in policy management and in developing strategies for communicating government policy to the public.

Mr. Hoffman has also worked for the federal government as District Director for a Long Island Congressman and in that capacity was responsible for setting up and managing the congressional policy staff, caseworkers and media relations.

As Chief of Staff of the second largest town on Long Island, Mr. Hoffman coordinated all of the town’s intergovernmental activities and managed the communications for policy development. Mr. Hoffman is a skilled policy negotiator with a record of building consensus to solve complex public policy problems. He was a key member of the environmental policy team that was successful in passing a $100 million environmental bond referendum, the largest open space protection bond initiative in the United States.

In the early 1990’s, Mr. Hoffman was Program Director for the Greater New York Automobile Dealers Association (GNYADA), one of the state’s largest automotive trade associations.  He was responsible for managing the association’s legislative program, and recognized as an effective representative on behalf of the automobile dealer interests in the state capital.

Mr. Hoffman has extensive contacts in government, the media and with local business civic and community organizations across Long Island.  Memberships include   Government Finance Officers Association and Registered Lobbyist, State of New York.