2007 PANELISTS

Donna Anselmo
Debbie Aveta
Scott W. Berfas
Linda Berke
Maureen Borzacchiello
Linda Calderone
Rich Cassiano
William J. Corbett, Jr.
Lillian Dent
Diane Falvey
L. Scott Fenwick
Jill Frechtman
Adina Genn
Andew S. Hazen
John A. Hill
George Hoffman
Paul R. Holm
Kevin Judge
Larry Knoch
Rich Kruse
Brian D. Lee
Stephanie Leibowitz
Sally Lim
Jeffrey T. Mara
PJ Moffett
Mark A. Murray
Jill O'Sullivan
Scott Passeser
Alan B. Pearl
Lisa Renee Pomerantz
Mark Russak
Randy Sauber
Ken Stein
Patti Stoff
Justine DeVito Tenney
Ritu A. Wackett
Mark Wan
Mindy Ferrentino Wolfle


Donna Anselmo, Partner, Proposaldocs

As a former journalist who transitioned to public relations and corporate management in 1994, Donna Anselmo offers high-level leadership and management expertise, with special emphasis on sales communication from strategic, editorial and graphic perspectives.

In 2000, Ms. Anselmo founded Comvergence, an integrated marketing firm based in St. James, NY. In 2005, she expanded her business offering by co-founding a second company, Proposaldocs LLC, which specializes in all facets of business-to-business proposal development. That same year, Proposaldocs LLC formed a joint venture with Hofstra University (Hempstead, NY) to offer the Proposaldocs LLC Strategic Business Development Series© on the Hofstra University campus. Today, Ms. Anselmo’s clients range from multi-billion-dollar global leaders to nationwide corporations, small businesses and independent entrepreneurs. Clients represent the healthcare, staffing, finance, technology, security, fundraising and not-for-profit sectors, among others.

Before launching her companies, Ms. Anselmo served as vice president of Elite Technical Services, Inc., a national provider of technical consulting services; after leaving Elite Technical in 2001 to pursue full-time implementation of Comvergence Marketing Group initiatives, Ms. Anselmo agreed to serve on the Elite Technical Board of Directors and continues to meet their marketing needs as a consultant. Earlier, Ms. Anselmo was director of publications and internal communications for Olsten Staffing Services and Adecco, where she oversaw communication strategy and served on the transition team that facilitated an $11.8 billion-dollar corporate merger. Earlier, she had served as director of publications after receiving rapid promotion from the position of assistant director of media relations for Stony Brook University Hospital and Health Sciences Center, an entity of the State University of New York. At Stony Brook, Ms. Anselmo produced upwards of 60 marketing, academic and patient education publications per year and also was elected Chair of the Suffolk County SAFE KIDS Coalition, a not-for-profit organization under administrative auspices of Stony Brook University Hospital. Prior to her five-year tenure at Stony Brook, Ms. Anselmo spent six years with the Times-Beacon-Record newspapers, where she served as managing editor, overseeing news selection, writing editorials and managing a team of reporters and photographers who produced three award-winning weekly newspapers. She also had been a freelance journalist and writer. Her work has been published in The New York Times. Two academic research articles she co-authored have been published in the peer-reviewed American Journal of Women's Health, Obstetrical and Neonatal Nurses. Very early in her career, Ms. Anselmo was trained in hypnotherapy, a special kind of influence communication, and served as director of the New York Hypnosis Center, which had been based in Great Neck, Melville, Bethpage and Smithtown, NY.

Ms. Anselmo earned a Master of Science degree in healthcare policy and management (1998) as well as a Bachelor of Arts degree (1978) at Stony Brook University. Ms. Anselmo is a board member of the Long Island Center for Business and Professional Women and was recently nominated to serve as executive vice president of that not-for-profit organization. Her two-year term will begin in June 2006. Ms. Anselmo also serves on the Smithtown Industry Advisory Board. Over the years, she has been the recipient of a number of journalism, communication, and community-service awards. Among them are a first-place award for non-deadline news reporting and a third place award for editorial writing by the Long Island Press Club; second place, third place and honorable mention awards from the New York Press Association; the National Innovative Project Award from the National Association of Women’s Health, Obstetrical and Neonatal Nurses for research articles; a community service award from the American Society of Industrial Engineers, Long Island Chapter, and the 2000 leadership award from the National Multiple Sclerosis Society, Long Island Chapter

Session B:
Propose To Me:  Engaging Clients Via Proposals

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Debbie Aveta, A/Retail Specialist, United States Postal Service, L.I. District

Debra Aveta started with the Postal Service in 1988 as a LSM Operator at the Mid-Island Mail Processing Facility.  During her 19 years of service, Debra has worked in various areas of the service including the clerk craft, and support services.  Debra has acted in the capacity of Supervisor and BSN Representative.   Debra is currently A/Customer Connect Coordinator and A/Retail Specialist.  As the Customer Connect Coordinator Debra works with our letter carriers to identify new business opportunities.  Debra is responsible for the planning, development and execution of revenue generation initiatives designed to increase customer awareness, revenue contribution and the customer loyalty of postal product and services with the small to mid-sizes customer.  As A/Retail Specialist, Debra provides tools to Post Offices to improve the customer’s experience with the U.S. Postal Service.   Debra provides materials to promote the benefits of our Postal products and services to meet the needs of our customers.  Debra helps to provide a consistent, reliable retail experience to help increase revenue and customer satisfaction.

A lifelong resident of Long Island Debra resides in Ronkonkoma, NY with her husband of 24 years Dennis and her four children.

Session A & C:
Revenue Generation with Direct Mail

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Scott W. Berfas, Newmark Knight Frank Brokerage Services

Scott Berfas joined Newmark’s Long Island office in 2004. Prior to joining Newmark, Scott Berfas worked at CB Richard Ellis. Mr. Berfas currently serves as a real estate specialist with a focus on the Long Island and New York Metropolitan office market. Mr. Berfas’ experience and professionalism has afforded him a strict client service orientation and a full knowledge of the unique business needs of public and private sector companies.

Mr. Berfas has represented prestigious clients such as: Citibank’s 210,000 SF operations center in Meville, NY. Danaher Corporation in it’s disposition of 180,000 square feet in Port Washington, NY; Sonomed, Inc.’s regional headquarters in Lake Success,NY; Merrill Lynch in its 53,000 square foot lease in Garden City as well as advisory services for their Long Island real estate portfolio; National Law Firm, Binder & Binder in its 56,000 SF Firm Headquarters Lease. Professional Orthopedic & Sports Physical Therapy in its 20,000 square foot lease in Garden City; U.S. Sterling Capital Corp. in its operations center in Hauppague, NY; GreenPoint Bank, Merrill Lynch, and American Home Mortgage Corp. in acquisition sof mulitple branch locations, and various assignments involving disposition, leasing and acquisition services.

Before entering the real estate industry, Mr. Berfas worked for the Anne McBride Company in Manhattan, a leading investor relations/corporate communications consultancy. At Anne McBride, his responsibilities were focused on advising public telecom companies. He also assisted in providing market research of domestic and international banks for Global Finance Magazine.

Mr. Berfas is a member of Commerical Industry Brokers Society of Long Island, March of Dimes Society, Long Island Chapter and Execuleaders Business Group and sits on the event committee.

EDUCATION
Mr. Berfas received a Bachelor of Arts in Economics from the University of Delaware and is currently pursuing graduate education in Real Estate related areas.

Session C:
Renting Space and Negotiating Leases

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Linda Berke, President of Taylor Performance Solutions

Linda has 16 years experience in consulting, training and coaching for businesses and individuals. Prior to starting Taylor Performance Solutions, Ms. Berke was a Corporate Training Manager for The Bank of New York and Chase Automotive Finance Corporation. While in these positions, her initiatives and programs resulted in increased sales, improvement in customer satisfaction, increased employee satisfaction and reduction of expenses. She became independent in 1997 and as an independent consultant/subcontractor trained employees of Fortune 500 companies nationwide. 

In 2003, Ms. Berke founded Taylor Performance Solutions, Inc. Her company develops customized training and coaching for businesses and individuals who want to increase sales, improve service, become more productive or improve management skills. Her team has experience in multiple industries. They specialize in developing programs for a business’s sales force, call center and middle/senior management.

Ms. Berke was featured on the News 12 show Jobline which focused on “Enhancing Your Skills in the Workplace – Moving Up the Corporate Ladder”. She is President of the American Society of Training and Development – Long Island Chapter for 2006 - 2007 and is active in the Long Island Center for Business and Professional Women and the Farmingdale Chamber of Commerce. In addition, she teaches workshops for the Small Business Development Council and the company is an eligible provider for the New York State Department of Labor.

Session C: 
Developing Customer Loyalty

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Maureen Borzacchiello, Owner of Creative Display Solutions

During her 12+ year career in the trade show display industry, Maureen Borzacchiello has proven to be a skilled executive and visionary entrepreneur. Prior to starting Creative Display Solutions, Maureen experienced success during her career with a leading international display manufacturer as a top sales person, sales manager and ultimately General Manager, running their multi-office organization.  In her role as GM she was responsible for generating a double digit increases in sales revenue.  Accomplishments include creating policy and procedure standards to streamline sales and production processes, implementing a CRM program and developing a formal training program.

As a business owner, Maureen has worked to develop and expand her company, with repeat business trending at 52% of total sales annually.  She believes that this is due to some of the founding principles of her business:  commitment to the client’s goals and objectives, product diversification in their offerings and stellar, reliable service.  She created a successful business model based on the various needs of her clients, from design and planning, to production of their trade show displays, to the storage and management of those exhibits.  

An accomplished corporate strategist and marketer, her vision and expertise in business performance have driven notable growth.  Maureen’s company, Creative Display Solutions, Inc. has experienced a 197% increase in sales and has more than doubled their staff in 2006.

Maureen shares her knowledge and experience within her community, as a speaker at various educational meetings and seminars.  Additionally, Maureen is a member of the Manhattan Chamber of Commerce, National Association of Women Business Owners (NAWBO) Long Island and holds the highly recognized certification as a women owned business from WBENC, the Women’s Business Enterprise National Council.  She is an award recipient of the Make Mine a $Million Business™ award from OPEN from American Express® and Count Me In.  Her achievements and comments have been featured in The Wall Street Journal, The New York Times, Newsday, Long Island Business News, as well as other business media.

Session B:
Maximizing the Benefits of Exhibiting at Trade Shows

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Linda Calderone, Professor, Business/Management Technology Department, Farmingdale State College

Linda Calderone holds the rank of Full Professor of Business.  She was the Acting Chair of the Business/ Management Technology Department at Farmingdale State from 2001 to 2006. Professor Calderone has been associated with Farmingdale State for over 30 years, and teaches in the areas of International Business, Marketing, Management, and Business Ethics.  Linda is the Internship Coordinator for all students in the Business and Management Technology programs, and forms partnerships with businesses, big and small, throughout Long Island and the New York Region.  She holds an MBA from Hofstra, and a Postgraduate Certificate in International Business from CW Post.  Linda has for many years served on the Board of Directors of the Long Island Import/Export Association.  Among her numerous awards is the prestigious Chancellor's Award for Excellence in Teaching, and the Farmingdale Foundation Award for Outstanding Service.

Session A:
Are You an Entrepreneur? Do You Have The Goods?

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Rich Cassiano, President, North American Resource Capital, Inc.

Richard Cassiano started North American Resource Capital in 1995. He helps many small and start-up companies secure funding for their businesses on a national basis. Customers range from Sole Proprietors to Fortune companies, and include Franchisees and dotcoms. Funding is often provided for: capital equipment; working capital; leasehold improvements; inventory; receivables; real estate; and business acquisitions.  Assistance is often provided in securing insurance, legal representation, accounting services, and credit repair.  Richard Cassiano’s career providing business financing began in 1984.  Prior he had worked in consumer financing and auto leasing administration.  Richard Cassiano is an alumnus of CW Post/Long Island University and Nassau Community College.

Session A, B & C:
How to Finance:  Where’s the Money? … And How to Get It

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William J. Corbett, Jr., President of Corbett Public Relation, Inc.
 
Corbett Public Relation is a leading professional public relations, marketing and governmental relations firm based in Floral Park, NY.  The firm provides services to small, medium and large business, professional firms and not-for-profit organizations in the New York metropolitan area and across the nation.
 
Mr. Corbett has developed and managed hundreds of public relations programs, special events and publicity campaigns for clients.  His public relations savvy has resulted in stories about clients in dozens of major publications including Entrepreneur, Inc. Magazine, Newsday, The New York Times, The Wall Street Journal, Crain’s New York Business, Long Island Business News and Long Island Magazine.  
 
In 2002 Long Island Business News named him one of the Top 40 Business Professionals under the age of 40.  Newsday recognized him as one of the “Five People to Watch” in the public relations profession.  
 
Mr. Corbett is a graduate of Marist College and earned a Master’s Degree in Environmental Management from Long Island University. He is a member of the Board of Directors of The Marty Lyons Foundation and the Core Committee of the Long Island Fight For Charity.

Session C:
How getting newspaper coverage can enhance your business

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Lillian Dent, Co-owner of LL Dent Restaurant
 
Lillian Dent and her daughter Chef Leisa Dent are co-owners of LL Dent Restaurant.  Lillian re-entered the workforce after her children were old enough, and also went back to school to earn a Bachelor’s Degree.  Lillian recently retired from the corporate world.

With over 30 years of experience cooking and extensive management experience, Leisa and her mother Lillian, have created LL Dent, their vision of home-style American cuisine with a southern flair.  Set in an environment reminiscent of a southern dining room, LL Dent’s authenticity is only surpassed by its southern hospitality.  LL Dent is a full service southern style restaurant, unique to Nassau County, featuring lunch and dinner.  LL Dent Restaurant received the 2007 Business Award for owning a successful restaurant, located at 221 Old Country Road in Carle Place, New York.  Business and Professional Women of Nassau County, April 14, 2007 at The Marriott Hotel in Uniondale, New York presented the award.

Session C:
Transitioning from Employee to Business Owner (PANEL)

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Diane Falvey, Founder and Designer of Iris and Lily Handcrafted Albums

Diane Falvey is the founder and designer for Iris & Lily, where she designs high-quality, one-of-a-kind photo albums and scrapbooks.  Having sold her handcrafted photo albums for 20 years through local craft fairs as a hobby, through eBay and the Internet.  Diane has been able to take her business online and reach customers across the globe.  Iris & Lily albums can be found on eBay, her website www.irisandlily.com, through photographers and high-end boutiques.  Diane has also developed the Ladies Who Launch eBay store, and has launched an online consulting business, OASIS Success, which focuses on helping companies build successful eBay stores.

Session A & B:
From Hobby to Home Business (PANEL)

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L. Scott Fenwick, President, Fenwick Consulting & Training

L. Scott Fenwick, founded Fenwick Consulting & Training over 15 years ago to assist companies in their sales efforts through consultation and training services.  Scott's client list includes leaders in the media and consulting industries.

Scott is the senior Sales Trainer for an internationally recognized training firm and has developed custom training programs for numerous companies throughout the US.  In addition, Scott has developed numerous programs for New York area colleges and Universities including, but not limited to New York University, Hofstra University and Queens College.

Scott is a currently a Board Member of the Direct Marketing Association of Long Island and has served as President for three Organizations; the Direct Marketing Fundraisers Association, the Long Island Direct Marketing Association and B'nai B'rith Communications Unit #5112.

Scott has worked within such prominent organizations such as 24/7 Real Media, Inc. Western Union, B'nai B'rith International, Procter & Gamble and Scott Paper. He has been closely involved in the Direct Response industry where he learned the industry working within such distinguished data service pioneer organizations as Printronic Corporation of America, MAGI, Database America Inc. and Direct Access Marketing Services.

A graduate of Ithaca College with a Bachelor of Science in Business Administration, Scott's career has revolved around the world of Sales & Marketing whether independent, partnering his own Marketing Agency or representing his employer.  Scott is married and has two daughters.

Session B & C:
Selling with E's

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Jill Frechtman, Founder and President of Fretzels by Jill, Inc.

Growing up, Jill Frechtman - an admitted chocoholic - loved white chocolate-covered pretzels so much that she started making them at home with her mom. Experimenting with different combinations of chocolates and toppings, they soon began giving their creations as gifts to friends and family.

Always a creative soul both in and out of the kitchen, Jill’s artistic inclinations led her to pursue a degree in Advertising Design from Syracuse University.

In December 2001, Jill, working as an art director at a large advertising agency in New York City, made her chocolate-covered pretzels for an office holiday party. They were a hit! Jill's edible art proved to be so irresistible that everyone's raving turned into encouragement. She had to get her pretzels out there for other people to try.

Using her creativity and background in design, Jill perfected various pretzel creations and designed her own logo and packaging, quickly turning her passion and pastime into a business.

Thus, Fretzels™ by Jill "Frechtman" was born.

Session A & B: 
From Hobby to Home Business (PANEL)

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Adina Genn, Journalist with Long Island Business News

ADINA GENN is an award-winning journalist recognized with several press club awards for her news and feature work.  In 2007, she was named Journalist of the Year by the U.S. Small Business Administration (New York District). 

A writer since childhood, she completed an internship at Working Woman Magazine while attending Hunter College, where she studied writing and also under renowned poets Audre Lorde and William Pitt Root. Subsequently, she worked in book publishing as an editor for McGraw-Hill Companies, where she developed and acquired educational books. She currently writes features and news stories for the weekly Long Island Business News including interviews, business advice, company profiles, and the latest workplace trends.

She also writes and edits special publications on business management; some of her articles have appeared in the New York Times.  She is currently collaborating on two business leadership books with industry experts, and is developing several projects for young adults.  She was recently commissioned by a regional consortium to write a play about Long Island's historical figures.

Session C: 
Print Advertising

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Andrew S. Hazen, Founder and CEO of Prime Visibility

Andrew, a serial entrepreneur, has been developing and branding successful businesses for more than a decade. He has extensive knowledge and experience in all e-marketing matters, search engine optimization, and Internet law. From domain name procurement to keyword selection and forming strategic partnerships, Andrew creates strategies and techniques to get websites noticed by targeted audiences and major Internet search engines. Andrew serves as a keynote speaker at Internet Marketing Seminars and authors many published articles for varying trade magazines and marketing newsletters. Andrew was also recently recognized as a leading search engine marketing expert on the Biography Channel and was also selected to join Long Island's list of rising stars known as the "40 Under 40" Club. Andrew has a B.A. from the State University of New York College at Oswego and a J.D. from Thomas M. Cooley Law School.

Session A:
5 Things You MUST Know About Search Engine Optimization
Session B:
Pay Per Click Advertising 101

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John A. Hill, Founder and CEO of John A. Hill & Associates, Inc.

John is also a Business Facilitator, Marketing and Sales Specialist and a Trade Show Coach. He has over 30 years experience developing and managing businesses. His roles have included National Sales Manager, VP of Sales, Director of Marketing, General Manager, EVP and COO. He was also elected and served as President & CEO of three public companies.

For 15 years John successfully operated JAH-Business Support Services a sole proprietorship, located in East Northport, New York. During this time, John was responsible for the sale, implementation and operation of the biometric systems used for the prevention of welfare fraud that was installed in Nassau and Suffolk Counties of New York, New Jersey and Connecticut.

In 1995, because of this effort, John was awarded a Proclamation by the Suffolk County Legislator for saving the taxpayers of Suffolk County over One million dollars.  He has lectured at colleges and professional associations throughout the United States, and has been an adjunct professor for the MBA Program at a local University.

John provides his expertise in addressing and solving management and marketing issues to organizations worldwide. He is a recognized expert in the area of strategic management and the maximization of use of trade shows as a vital element of marketing strategy. John is a published author and has published a number of articles for Computer World, Long Island Business News as well as books and monographs regarding trade shows. In addition to operating his business, John also served as the Director of the Internship Program at Farmingdale State University of New York. John is a distinguished veteran of the U.S. Navy.

Session A:
Mistakes Companies Make at Trade Shows

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George Hoffman, Managing Director of Great River Public Strategies

George Hoffman is a career professional in government, communications and legislative affairs with over 28 years of experience in setting and managing policy agendas for federal, state and local government on Long Island.  He served as Chief of Staff to two of Long Island’s prominent supervisors.  He currently works as a managing director for Great River Public Strategies, a consulting firm that specializes in government affairs. His expertise is in policy management and in developing strategies for communicating government policy to the public.

Mr. Hoffman has also worked for the federal government as District Director for a Long Island Congressman and in that capacity was responsible for setting up and managing the congressional policy staff, caseworkers and media relations.

As Chief of Staff of the second largest town on Long Island, Mr. Hoffman coordinated all of the town’s intergovernmental activities and managed the communications for policy development. Mr. Hoffman is a skilled policy negotiator with a record of building consensus to solve complex public policy problems. He was a key member of the environmental policy team that was successful in passing a $100 million environmental bond referendum, the largest open space protection bond initiative in the United States.

In the early 1990’s, Mr. Hoffman was Program Director for the Greater New York Automobile Dealers Association (GNYADA), one of the state’s largest automotive trade associations.  He was responsible for managing the association’s legislative program, and recognized as an effective representative on behalf of the automobile dealer interests in the state capital.

Mr. Hoffman has extensive contacts in government, the media and with local business civic and community organizations across Long Island.  Memberships include   Government Finance Officers Association and Registered Lobbyist, State of New York.

Session C:
How getting newspaper coverage can enhance your business

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Paul R. Holm, Proprietor/Vintner of Long Island Meadery

Due to the difficulty in finding quality meads locally Paul jumped into home mead making and found it quit enjoyable. His friends all found it as enjoyable as well and soon his hobby took over his kitchen and a good part of his house. After finishing 15 yrs at his day job and approximately 10 yrs home brewing experience combined with his production levels at home the idea of a commercial winery specializing in mead was born. Paul's honey wines have won medals and accolades around the country after only 2 full years in business. The Long Island Meadery does enjoy an internet presence, though it is currently being completely rewritten to take advantage of the new New York wine shipping laws, it's primary concern is creating a market demand locally in NY, NJ and CT.

Session A & B:
From Hobby to Home Business (PANEL)

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Kevin P. Judge, Owner/Operator, Twin Forks Catering and Maple Tree Deli

A graduate of Nassau Community College with a degree in Hotel Restaurant Management, Kevin started his career as a General Manager of Fishtales, a 100-seat seafood restaurant in Bayside, New York.  Three years later, Kevin was moving on and advancing his career and learning experience with Hotel and Conference Center Management working at the Hotel Macklowe and Conference Center in New York. 

In 1992 Kevin become Banquet Operations Director for the Essex House Hotel in New York and stayed with them for eight years.  His next challenge was the Waldorf Astoria in New York as the Director of Stewarding Operations. 

With all this experience under his belt, it was now time for Kevin to go out on his own.  Kevin is now owner/operator of a large, popular Long Island delicatessen and catering operation called Twin Forks Catering and Maple Tree Deli in Riverhead, New York.  With a progressive background in the hospitality arena and customer service orientation, Kevin is a leader whose creativity, energy, bottom line focus is evidenced by a uniquely successful career.  His expertise includes start-up and turn-around operations, human resource management, sales and vendor identification and management.   

Session C:
Transitioning from Employee to Business Owner (PANEL)

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Larry Knoch, Information Systems Specialist, United States Postal Service, L.I. District
 
Larry started his career with the Postal Service in 1984 as a part time letter carrier in the Baldwin Post Office.  He advanced to Supervisor, Mails & Delivery, and then to Customer Service Supervisor.  He held many Officer-in-Charge positions before being appointed Postmaster of Atlantic Beach.  Larry is currently working in Information Technology as an Information Systems Specialist for the Long Island District.
 
Larry has also been involved in many special projects.  He has successfully helped to institute many new programs that have helped improved delivery, customer service, and improve internal operations.

Session B:
eBay Selling Basics

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Rich Kruse, Executive Vice President, The Intelligent Office of Garden City 

Rich Kruse is one of the most recognized and respected business leaders on Long Island, has played an integral role in the growth of Long Island as a center for business and technology. Through a combination of entrepreneurial savvy, networking, public relations and charitable goodwill, Mr. Kruse has been a driving force in developing alliances and business organizations that have helped distinguish Long Island as a dynamic place to live, work and play.

Mr. Kruse started his Long Island technology career in 1995 at Computer Associates International, where he managed strategic corporate clients in the marketing and sales division of the CA Unicenter software team. In 1996, Mr. Kruse joined a Long Island based consulting firm, where he formed computer networking and software divisions, and went on to become president.  In 2001, Mr. Kruse served in a multifaceted role at Long Island’s premier Internet & eSolutions Provider, Invision.com, as the president of their new venture, as well as being the "rainmaker" for the entire Invision corporation. He helped Invision become the top Internet Hosting and Web Development Company on Long Island, as well as making Inc. Magazine’s Top 100 Fastest Growing Tech companies. Invision went on to win Ernst & Young’s Entrepreneur of the Year Award.  In 2003, he went on to do marketing and business development consulting.

Recently, Mr. Kruse joined The Intelligent Office of Garden City as Executive Vice President, where he is helping the small and mid-size business community gain a professional image and increase their opportunities, no matter where they are located.

Mr. Kruse is one of the six Co-Founder’s of the highly acclaimed organization – LISTnet  (The Long Island Software & Technology Network), which is an integral part of the Long Island technology, business and educational community, based at the Long Island Business & Technology Center. Started ten years ago, LISTnet  reached over 1000 member companies.

Mr. Kruse, in March of 04, started another not-for-profit business association called ExecuLeaders, of which he is the Founder & President.  In less than three years, ExecuLeaders has signed up 200 member companies, with 650 associate members & sponsors, including such companies as The NY Islanders/Dragons, Commerce Bank, Festo, RivkinRadler, Invision & Long Island Business News. 

Mr. Kruse, a native of Yonkers, NY - moved to Deer Park, Long Island in 1972, where he still resides with his wife Catherine, of twenty-six years, and their two children, Alexandra (21) and Tyler (13).  After Deer Park High School, he went on to Suffolk County Community College and then to the prestigious American Academy of Dramatic Arts

Session A & C:
Consulting 101

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Brian D. Lee, Executive Managing Director, Newmark Knight Frank Brokerage Services

Brian Lee joined Newmark’s Long Island Office in 2004 as
Executive Managing Director. Prior to joining Newmark, Mr. Lee
worked at CBRE as a Managing Director specializing in corporate tenant transactions.

Mr. Lee has represented tenants, landlords, sellers and purchasers in a myriad of transactions involving office, industrial and retail purchase, sales and leasing.

Mr. Lee has completed over 350 commercial real estate transactions, with an aggregate value in excess of $400 million. He has represented clients such as: Citigroup for a 210,000 square-foot regional back office operations facility in Melville; American Home Mortgage in a 180,000 square-foot corporate headquarters acquisition plus regional call and operation centers for over 80,000 square feet.; Danaher in a 180,000 square-foot industrial disposition; Northrop Grumman in a 385,000 square-foot industrial sale/partial leaseback and in a 93,000 square-foot engineering and development office lease. Mr. Lee completed a multi-layered disposition of an 85,000 square-foot lease obligation for Aether Systems; represented the Roslyn Savings Bank in their 75,000 square-foot headquarters relocation; advised bank branch site selections for GreenPoint Bank, The Roslyn Savings Bank, the First National Bank of Long Island, North Fork Bank and EAB; completed advisory work for Key Corp.and The Bank of New York; advised on back office locations for Fiserv’s 42,000 square-foot check processing center and for Citibank/Fiserv’s 75,000 square-foot Human Resources and Payroll departments; represented Nationwide Mutual Insurance in various transactions totaling 200,000 square feet.

Mr. Lee is a member of CoreNet and is a Long Island Chapter
Board Member. He is also affiliated with Commercial Industrial
Brokers Society of Long Island, Senior Leader Corporate Real
Estate and Board Certification for Corporate Real Estate.

EDUCATION
Mr. Lee received a B.B.A. from the University of Colorado and a
Master of Science in Real Estate from New York University.

Session C:
Renting Space and Negotiating Leases

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Stephanie Leibowitz, Partner, Proposaldocs

Stephanie Leibowitz has more than 20 years of experience providing clients with a unique perspective and approach to business communication and the organization of work activities. With undergraduate and graduate degrees in Anthropology from Stony Brook University, Ms. Leibowitz brings an understanding of cultural influences on communication and group dynamics to business strategy and the facilitation of company initiatives. She has helped companies and not-for-profit organizations grow, manage change, and improve operations through targeted communications, project planning and training. Her extensive experience includes management positions in marketing, communications, business development, contracting, and health care administration, including the development of marketing communications plans for startup operations. In 2004, Ms. Leibowitz co-founded Proposaldocs LLC™, a business-to business sales and marketing consultancy that provides organizational training, B2B proposal response, customized information libraries, strategic consulting, and sales organization development services.

During her career, Ms. Leibowitz has worked for organizations as diverse as Swiss International Air Lines, Gentiva Health Services, PricewaterhouseCoopers, a large Long Island community hospital, and a Long Island regional health care trade organization. Accomplishments in communications and marketing include the development and implementation of programs to support business development, business expansion, changes related to corporate reorganizations, process improvement, and regulatory and corporate compliance. Ms. Leibowitz has successfully written and managed thousands of proposal projects, and planned and managed thousands of large, integrated management initiatives that required coordination and cooperation across entire organizations. Internal and external consulting clients have tapped her organizational and analytical skills to evaluate and streamline operational processes.

Ms. Leibowitz has taught anthropology at Stony Brook University and St. Joseph’s College and has used her teaching experience in the corporate sector to develop and conduct new employee orientations and training on a wide variety of topics. She has conducted training for executives and staff on subjects as diverse as marketing proposals, consultative selling, contracting, project management, customer service, and corporate compliance. Ms. Leibowitz’s community outreach activities also focus on the connection between business and education / training. She is on the Long Island Works Coalition Internship Connection Fair Planning Committee, participates in the annual Connection Fair by conducting workshops, providing resume review and conducting mock interviews, and is a member of the Coalition’s Speaker’s Bureau. Ms. Leibowitz is a member of the Long Island Center for Business and Professional Women, an associate member of Suffolk County Women’s Business Enterprise Coalition, and an Advisory Board member of the Foundation for Sight & Sound and a member of its Marketing and Charitable Giving committees.

Session B:
Propose To Me: Engaging Clients Via Proposals

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Sally Lim, Retail Specialist, United States Postal Service, L.I. District

A graduate of Queens College with a degree in Psychology, Sally Lim joined the United States Postal Service in 1983.  During her 24 years with the USPS, she has worked in mail processing, address management, Business Mail Entry, Business Service Network and Retail. 

Since 1991, she has worked closely with the Long Island Postal Customer Council and in 2000; she was presented with the John Vecchio Award for her contribution to the group.   

Currently, she is a Long Island District Retail Specialist and the Coordinator for the Postal Service's Customer Connect, Business Connect, eBay and Grow Your Business programs. Her goal is to increase the use of the mail by promoting awareness and educating customers about the many products and services that the United States Postal Service has to offer.

Session A & C:
Revenue Generation with Direct Mail

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Jeffrey T. Mara, Regional Business Banking Manager, CitiGroup, Citibank

Jeff is responsible for leading 76 Citibank Financial Centers in the service and sales delivery of Citibank products to small businesses.  He has 27 years in CitiGroup/Citibank Consumer Bank with successful performance in both line and staff management.  His expertise is in financial center leadership, people development, sales management, business administration and marketing.

Session A, B & C:
How to Finance:  Where’s the Money? … And How to Get It

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PJ Moffett, International Logistics Manager / Customs Compliance Officer, UTSTARCOM PCD

PJ Moffett works for UTSTARCOM Personal Communications Division.  UTSTARCOM PCD is an Importer of Cellular Telephones / PDA's and other assorted wireless products. Mr. Moffett began working with UTSTARCOM in 2004 as part of an acquisition of Audiovox Communications by UTSTARCOM. PJ currently holds the title of International Logistics Manager / Customs Compliance officer.  He has been in the logistics industry for 8 years, getting his start as an export clerk at Fritz Companies JFK in 1999.  In 2005, Mr. Moffett was able to take part in a logistics mission to China with the People to People Ambassador Program and study the various components of Chinese Logistics. Since that delegation PJ has been back to China two more times in efforts to strengthen UTSTARCOM's global supply chain, which is sourced heavily from that region.  

In 1998, PJ received his B.A. in Communications from the University at Albany.  In 2002 Moffett received his Masters Degree in Intermodal Transportation and Business from Dowling College.   He currently is the youngest board member of Director of the Long Island Import Export Association.

Session C:
The Catch-22 of Importing and Exporting on Long Island

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Mark A. Murray, Partner in Murray and Hopkins, ESQS

Admitted 1989, New York Bar; 1990, U.S. District Court – Southern and Eastern Districts of New York.

Experience:  Member, Murray and Hopkins (1995-) Legal Counsel to The West Sayville-Oakdale Fire District (1999-) and The Islip Terrace Fire District (2001-); Appointed by the New York State Supreme Court as Referee to the New York State Liquidation Bureau (2000-); State Hearing Officer for Small Claims Assessment Review, Nassau and Suffolk Counties (1996-); of counsel and formerly Senior Associate to White, Quinlan & Stanley, Garden City, New York (1989-); of counsel to Hopkins, Kopilow & Weil, (1995-1998); Adjunct Professor, Long Island University (1998-); Clerk to the National Labor Relations Board, Judges’ Division (1988); Clerk to the Honorable Edward G. McCabe, J.S.C., Administrative Judge of the New York State Supreme Court, County of Nassau (1987).

Education:  Touro College, Jacob D. Fuchsberg Law Center (J.D. 1989, Research Editor of Moot Court), Niagara University (B.S. Labor Relations and Business Management – 1984).

Member:  New York State, Suffolk County and Nassau County Bar Associations; New York State Trial Lawyers Association; Nassau/Suffolk Trial Lawyers Association; Chairman of the Board of Directors and Past President of the East End Republican Club; Suffolk County Republican Committee (1992-); Nassau County Republican Committee (1987-1990); West Sayville Fire Department (1993-); Brehon Society; Phi Alpha Delta; Islip Town Volunteer Firefighter’s Association; Suffolk County Volunteer Firefighter’s Association, Irish-Americans in Government, Suffolk County Volunteer Firefighter’s Emerald Society, Founding member of Meadow’s Edge Chapter of BNI.

Session C: 
Transitioning from Employee to Business Owner (PANEL)

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Jill O’Sullivan, Professor, Business/Management Technology Department, Farmingdale State College

Jill O’Sullivan has been an adjunct faculty member in the Business Management Technology Department at Farmingdale State University since 2003.  Professor O’Sullivan teaches in the subject areas of Entrepreneurship, Operations, Supply Chain Management, International Business, Business Communications, Marketing, Management, Business Policy and Strategy.  Professor O’Sullivan earned a B.S. in Criminal Justice from C. W. Post, an MBA in Business Management from Dowling College and is currently pursuing her doctorate in Management in Organizational Leadership.  Mrs. O’Sullivan is the Founder and President of JJK Sales, a Manufacturers Rep company, which served the Mid Atlantic, New England and New York chapter regions. The company specialized in custom manufacturing, assembly and electronic component products for a diverse customer base of Industrial/OEM, Distributor/Wholesalers, Value Added Reseller (VAR), Military/Aerospace, Government and Medical companies.  Customers ranged from world leaders to large and small L.I. companies.   Principles represented included international and domestic sources.  Formerly, a Purchasing Manager on Long Island Mrs. O’Sullivan has acquired more than 23 years of experience.  Professor O’Sullivan maintains strong ties with the Long Island's business communities and continues to bring the business community to the classroom. 

Session A:
Are You an Entrepreneur?  Do You Have The Goods?

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Scott Passeser, Director of Industrial Outreach, Stony Brook University – Economic Development

  • Scott is the Creator and Host of “Jobline,” a weekly Long Island business television program broadcast weekly on News 12 Long Island since 1989. 
  • Former President of LIA Re-employment Services, LLC, an executive consulting subsidiary of the Long Island Association, 2001-2006.
  • Keynote Speaker/Panel Moderator at 100’s of business and civic organization meetings. 
  • Adjunct Professor, Hofstra University, 1987-1992; subjects included job interviewing, career planning, resume writing and persuasive communication skills.
  • Selected by the Consortium of Worker Education in October 2001 to run a 12-month Re-employment program, which provided comprehensive career services to over 1000 workers dislocated by the events of 9/11. 
  • Author, Ninja Secrets of Persuasion, commissioned by HarperCollins, (unpublished).  Featured on “Larry King Live.” 
  • Former Host of “Career Paths,” a call-in Radio Show broadcast on WMCA, New York.
  • Published feature writer on the subject of career development, persuasive communication and job hunting- Wall Street Journal’s National Business Employment Weekly, Newsday.

Session A:
Persuasive Selling Skills- “The Art of Subtle Persuasion”

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Alan B. Pearl, Esq., Chief Operating Officer & General Counsel

Alan began his career as a labor attorney representing unions.  Since 1976, he has represented management clients as both a consultant and in a legal capacity. As a practicing trial attorney and the principal partner in Alan B. Pearl & Associates, P.C., Alan represents employers in all facets of labor relations and employment law.

A graduate of Adelphi University and Brooklyn Law School, Alan has participated in the "Lawyer in the Classroom" program sponsored by the Nassau County Bar Association and is a frequent lecturer to groups and businesses on discrimination and employment law matters.  His articles on labor and employment issues appear regularly in trade periodicals including those covering the restaurant, heating, air conditioning and ventilation industries.

Alan trains management in Title VII, ADEA, FMLA and ADA matters.  His expertise extends to labor negotiations, arbitration and problem resolution as well as all laws and regulations (such as wage and hour) affecting employer/employee relationships.  As Chief Operating Officer of PMP, Alan is concerned with workplace issues such as flextime, leaves of absence, policy manuals and early dispute resolution.  Alan believes litigation should be a last resort since it requires a significant expenditure of time and money.

Session B:
How To Pick The Right Business Entity for Your Business and How to Protect Business Assets

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Lisa Renee Pomerantz, Attorney at Law

Lisa has more than twenty-five years of varied legal experience. After graduating cum laude from Radcliffe College of Harvard University and from Boston University Law School where she was on the Law Review, Lisa spent a year as a law clerk to a federal court judge.  Following a stint as a litigation attorney in private practice, she worked for more than fifteen years as a senior level in-house attorney for a major corporation. Her responsibilities there included transactional matters, compliance initiatives, dispute resolution and counseling clients on a broad variety of corporate, employment, antitrust and intellectual property matters.

Since 2003, Lisa has had her own practice in Sayville. She works with innovative and creative enterprises to structure and foster successful business relationships and to resolve disputes amicably and cost-effectively.  She also develops and presents creative and effective interactive training programs, and is a popular keynote speaker at business, association and educational events. 

Lisa is a leader in the legal and business community.  In addition to serving as Secretary of the Suffolk County Women’s Business Enterprise Coalition, she serves as Co-Chair of the Suffolk County Bar Association’s recently created Alternative Dispute Resolution Committee.  She formerly chaired the Bar Association’s Intellectual Property Committee and has been an Officer and Advisory Board member of the Suffolk Academy of Law.  She received the Bar Association’s Award of Recognition in both 2003 and 2004 for her contributions to continuing legal education and as Committee Co-Chair.   She also is a member of the American Arbitration Association’s Roster of Neutrals as a Commercial Mediator and Arbitrator.

Session B:
Structuring Strategic Alliances for Mutual Success

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Mark Russak, Executive Producer for Media Dreams, Inc.

Mark has successfully worked in television, film and corporate media for the past 20 years.  He has developed and created commercials, infomercials, training and sales videos from Fortune 500 companies to leading small businesses.  Mark has also produced material for international markets in Asia and Latin America.  His roles extend from writer, producer, editor and director to contract negotiations, strategic business development and managing budgets for on air advertising.  His work has ranged with such companies as Coca Cola, Mercedes Benz and Colgate Palmolive to small business products and services in the areas of nutrition, fuel catalysts, skin care, medical services and much more.  Mark is currently the executive producer for Media Dreams, Inc: a full service television, film and video production company in New York.

Session B & C:
How to Make a Television Commercial and Advertise on the Air

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Randy Sauber, Address Management Systems Specialist, United States Postal Service, L.I. District

Randy graduated from Newfield High School and started with the US Postal Service in 1988.  Randy started out as a PTF carrier and PTF clerk in Stony Brook.  He has worked on details in various positions throughout his Postal career.  Some of the positions he has covered included front line supervising, Officer In Charge of Associated Offices, Business Center Consultant and currently is an Address Management Systems Specialist. 

Since 1993, Randy has played a major role in the success of allowing mail to be processed for Delivery Point Sequencing.  Randy has assisted in all steps of automation over the last 14 years.  The AMS database is utilized for many of the internal & external products of the Postal Service.  If you ever wondered where the ZIP +4 are created from, the answer is Address Management Systems.  Automation and data integrity is what will keep the US Postal Service competitive. 

On the side, Randy likes to sell items on eBay.  He has participated in several group training courses to the public on how to sell on eBay and ship their sold items with US Postal Service products.  In his spare time, he also coaches his son’s little league teams.

Session B:
eBay Selling Basics

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Ken Stein, President of Kensington Company

Ken Stein is the President of The Kensington Company, which is located in Roslyn Heights, New York. The Kensington Company is a professional merger and acquisition intermediary firm with three divisions of expertise; Middle-Market M & A, Main Street Businesses and Franchise Sales and Development. Mr. Stein is also a Franchise Specialist with Frannet, which has successfully identified more suitable franchise opportunities for interested candidates than any other organization.

Mr. Stein applies his varied skills in the owning, operation, marketing and sale of small to mid-size businesses to facilitate successful transactions for his clients. In addition, he has achieved the designation of Certified Business Intermediary, which is granted to professionals who complete the stringent requirements of the International Brokers Association. Only approximately 350 business intermediaries in the U.S. currently carry that coveted title.

Even more notably, Mr. Stein is one of only 37 Certified Business Intermediaries who have completed the additional rigorous required coursework required to achieve the advanced designation of Merger & Acquisition Master Intermediary (M&AMI).

Before starting The Kensington Company, Ken Stein operated numerous drug stores and home health care companies on Long Island for 18 years. In 1995, Mr. Stein sold his business to Revco Drug Stores, which at the time was the second largest drug chain in the country. They have since been acquired by CVS. At the time, one of Mr. Stein’s stores was ranked three in sales volume for the entire chain of 2,500 stores. These results were achieved by expanding the store size twice, and more importantly by providing superior service in a very competitive environment.

In 1995, Mr. Stein sold his business to Revco Drug Stores, then the second largest drug chain in the U.S. At the time of the sale, one of his stores was ranked third in sales volume out of Revco's entire chain of 2,500 stores. Mr. Stein was able to achieve this significant success with his business by emphasizing superior service in a highly competitive marketplace and, as a result, was able to expand the size of the store twice.

Session B & C:
Franchising:  How to be in Business for Yourself, Not By Yourself

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Patti Stoff, Managing Director of the Long Island Import Export Association

Patti Stoff is the Managing Director of the Long Island Import Export Association. She entered the industry in 1978 while studying International Trade and Foreign Languages at Hofstra University.  She specializes in logistics and supply chain management.  

Ms. Stoff organizes conferences on issues impacting the international community. Her focus is Homeland Security and she partners very closely with the Department of Homeland Security and the teams from the NY/NJ air and ocean ports ensuring safe commerce.

Honors: 
1997:  International Business Achievement Award – LIIEA
2000:  Friend of Foreign Language Award – NY State Association of Foreign Language Teachers
2001:  Executive Focus Award – NY Institute of Technology and Long Island Business News
2006:  Women in International Trade – Journal of Commerce

Ms. Stoff is a member of numerous trade associations and is very involved in mentoring Long Island’s educators and students about global issues and career choices using foreign language skills.  Her mission is to impact the community she serves spreading her passion of international business and the world around us.

Session C:
The Catch-22 of Importing and Exporting on Long Island

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Justine DeVito Tenney, CPA, CFP, Partner, Private Business Group, Weiser LLP

Justine DeVeto Tenney, CPA CFP MBA, has over thirty-five years of experience working with small businesses and family groups as their accounting and tax advisor.  She specializes in helping clients establish sound internal accounting procedures, maintain their fiscal records, and understand how accurate financial information can help them to manage their businesses.  Justine is Partner in charge of the Private Business Group at Weiser LLP, Long Island’s premier firm of Certified Public Accounts.

Session A:
Important Financial and Tax Considerations When Starting a New Business

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Ritu A. Wackett, Business Advisor, Farmingdale SBDC, Specialty:  Day Care Centers, Women and Minority-Owned Businesses

Ritu joined the Farmingdale SBDC in March 2002 with experience in economic development and political community relations.  As well as being a certified Business Advisor, Ritu serves as the Farmingdale SBDC’s grant writer and Spanish speaking advisor.  Additionally, she authored both Business Basics and The Business Plan Guide, publications extensively used by the SBDC.  Prior to joining the SBDC, Ritu was most recently employed by the Institute on Taxation and Economic Policy’s Manhattan-based Good Jobs New York Project, where she researched corporate retention subsidies and wrote Development Subsidies in New York:  A Research Manual for Activists.  Ritu has a B.A. in political science from the University of North Carolina at Chapel Hill, and an M.A. in public policy from the State University of New York at Stony Brook, where she also completed two years of doctoral coursework.

Session A:
Business Start-Up:  Creating a Launch Pad

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Mark Wan, Manager in Global Sourcing, Morgan Stanley

Mark currently works as a Manager in Global Sourcing at Morgan Stanley where he manages supplier relationships and identifies/pursues cost savings strategies for the firm.

Previously, Mark was a business advisor for the SBDC, a non-profit government agency, where he consulted over 1,000 startup companies in business planning, management, and financial analysis.  He also served as client development manager for MBAs4NYC, a non-profit providing free technical assistance and consulting to small businesses rebuilding post 9-11.  Mark’s professional experience also includes internships with KPMG Audit and sales for Sprint PCS during its startup phase.

Mark holds B.S. and M.B.A. degrees from Fordham University, where he graduated with high honors.  His additional interests have included serving as adjunct lecturer at St. Joseph’s College, board member of the Long Island Junior Chamber, and working as youth director for a local church.

Session A & B:
Small Business Grants: Myth vs. Reality

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Mindy Ferrentino Wolfle, Founder and President of Neptune Marketing LLC

Mindy Ferrentino Wolfle is the founder of Neptune Marketing LLC, which she established in January 2005 to assist entrepreneurs, businesses, professionals, organizations, and not-for-profits in reaching their business development goals through targeted marketing. Ms. Ferrentino Wolfle owes the success of her business to the relationships she has developed through networking.

Ms. Ferrentino Wolfle has created several successful newsletters, as well as highly praised seminars and workshops entitled “Networking Success:  A Whole Lot More Than a Handshake and a Business Cards,” Networking Success:  It’s All About Relationship Building,” “No career Decision is Forever … When You Maximize Your Marketability,” “Six Steps Toward Networking Success,” “Consulting Success:  Turning Your Entrepreneurial Dreams Into Reality,” and “Marketing 101:  Making a Splash on a Shoestring Budget.”  These programs have been presented to groups of attorneys and accountants, the Small Business Development Center of Farmingdale University, and the membership of several business associations, including the Hauppauge Industrial Association’s 2004 and 2005 Annual Trade Shows, LISTnet’s Emerging Business Group, the Society of Financial Service Professionals, the International Association of Business Communicators, The Gerontology Professionals of Long Island, the Young Professionals Chamber of Commerce, and the New Member Breakfast of the Long Island Center for Business & Professional Women.  Ms. Ferrentino Wolfle is also a mentor to college students and professionals who rely on her counsel in their quest for career advancement.

Ms. Ferrentino Wolfle was named Outstanding In-House Marketing Department Executive by the Long Island Ad Club and Long Island Business News in 2003, and has been honored by Soroptimist International, the International Association of Business Communicators, the Girl Scouts of Nassau County, and the National Multiple Sclerosis Society. She has served on the boards of directors of the Public Relations Professionals of Long Island and the International Association of Business Communicators, and was a founding board member of the U.S. Women’s Chamber of Commerce, New York Affiliate. She is a current board member of the Long Island Fund for Women & Girls and Soroptimist International of Nassau County. Ms. Ferrentino will be honored in May 2007 by the Long Island Center for Business & Professional Women at its 28th Annual Achievers’ Awards gala.

Session A, B & C:
Networking Success – It’s All About Relationship Building

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