2008 BREAKOUT SESSIONS

Attendees are able to participate in three of thirty-four breakout sessions. The breakouts will feature high profile businesspeople and entrepreneurs, covering a wide range of topics. This year’s proposed sessions include:

Session A (10:30 am – 11:45 am)

1. Are You an Entrepreneur? Do You Have The Goods?
Linda Calderone, Professor of Business/Management Technology Dept., Farmingdale State College
Jill O’Sullivan, Professor of Business/Management Technology Dept., Farmingdale State College

2. Business Start-Up: Creating a Launch Pad
Ritu A. Wackett, Business Advisor, SBDC Farmingdale State College

3. Revenue Generation with Direct Mail
Vito Fortuna, United States Postal Service, L.I. District

4. From Hobby to Home Business (PANEL)
Jill Frechtman, Founder and President, Fretzels by Jill, Inc.
Kimberly Seals Allers, Journalist, Personal Finance Expert, Public Speaker and Author
Celeste Beatty, Founder and President, Harlem Brewing Company

5. How to Finance: Where’s the Money? … And How to Get It
Rich Cassiano, President, North American Resource Capital, Inc.
Stanley F. Grochocki, Vice President, New York Business Development Corporation

6. Why Do I Need A Business Plan?
Mark Wan, Manager, Firmwide Sourcing, Morgan Stanley

7. Networking Success – It’s All About Relationship Building
Mindy Ferrentino Wolfle, Founder and President, Neptune Marketing LLC

8. Franchising: How to be in Business for Yourself, Not By Yourself
Ken Stein, President, Kensington Company
Stuart Levenberg, Franchise Specialist, Kensington Company

9. Maximizing Your Trade Show Experience
Nancy Rasmussen, President, Expert Events

10. Renting Space and Negotiating Leases
TBD

11. How to Increase Your Market Share
John Mangione, Franchise Owner, The PRStore

12. Pitfalls of International Business
Dudley Blossom, Acting Chair for Business/Management Technology Dept., Farmingdale State College

Session B (12:45 pm – 2:00 pm)

13. Business Start-Up: Creating a Launch Pad
Dorothy M. Harris, Assistant to the Director, SBDC Farmingdale State College

14. From Hobby to Home Business (PANEL)
Jill Frechtman, Founder and President, Fretzels by Jill, Inc.
Kimberly Seals Allers, Journalist, Personal Finance Expert, Public Speaker and Author
Celeste Beatty, Founder and President, Harlem Brewing Company

15. How to Finance: Where’s the Money? … And How to Get It
Rich Cassiano, President, North American Resource Capital, Inc.
Stanley F. Grochocki, Vice President, New York Business Development Corporation

16. Persuasive Selling Skills- “The Art of Subtle Persuasion”
Scott Passeser, Director of Industrial Outreach, Stony Brook University – Economic Development

17. Why Do I Need A Business Plan?
Mark Wan, Manager, Firmwide Sourcing, Morgan Stanley

18. Five Things You MUST Know About Search Engine Optimization
Lee Goldberg, Regional Vice President, Prime Visibility

19. Networking Success – It’s All About Relationship Building
Mindy Ferrentino Wolfle, Founder and President, Neptune Marketing LLC

20. Franchising: How to be in Business for Yourself, Not By Yourself
Ken Stein, President, Kensington Company
Stuart Levenberg, Franchise Specialist, Kensington Company

21. From Idea to Invention: An Inventor’s Adventure
Brian Fried, Marketing Director, Lend America

22. Structuring Strategic Alliances for Mutual Success
Lisa Renee Pomerantz, Attorney at Law

23. Knowing the Ins and Outs of Labor Relations/Employment Law in New York
Alan B. Pearl, Chief Operating Officer & General Counsel, Alan B. Pearl & Associates, P.C.

Session C (2:15 pm – 3:30 pm)

24. Consulting 101
Rich Kruse, Executive Vice President, The Intelligent Office of Garden City

25. How to Finance: Where’s the Money? … And How to Get It
Rich Cassiano, President, North American Resource Capital, Inc.
Stanley F. Grochocki, Vice President, New York Business Development Corporation

26. Persuasive Selling Skills- “The Art of Subtle Persuasion”
Scott Passeser, Director of Industrial Outreach, Stony Brook University – Economic Development

27. From Idea to Invention: An Inventor’s Adventure
Brian Fried, Marketing Director, Lend America

28. Pay Per Click Advertising 101
Lee Goldberg, Regional Vice President, Prime Visibility

29. How to Successfully Export on Long Island
Shakir Farsakh, Director, L.I. Office of U.S. Commercial Service, Department of Commerce
Thomas P. Cummings, Northeast & Mid-Atlantic Regional Director, Export-Import Bank

30. How Getting Newspaper Coverage Can Enhance Your Business
Adina Genn, Editor, Author, Writer, Journalist
Michael M. Martino Jr., Managing Editor, Long Island Press

31. Transitioning from Employee to Business Owner (PANEL)
Mitch Margulis, Partner, Real Coffee Corporation
Thomas J. Grech, Assistant Professor of Business, Farmingdale State College
Andrew Dourkin, T. J. Finley’s Beer Bar

32. Motivating the Small Business Owner
Lloyd Clarke, Business Advisor, SBDC Farmingdale State College

33. Best Practices for Creation and Maintenance of Computer Systems
Armand D’Accordo, President, Computer Support Solutions, Inc.

34. Marketing in the Digital Era
Mark Russak, Executive Producer, Media Dreams Inc.