Maximizing Your Trade Show Experience

It takes more than just showing up at a trade show with a great looking exhibit! To create the maximum return
on your investment, you need to get strategic in the planning, execution and follow up for each show.
Establishing effective processes and evaluating your ROI is critical to any company investing in exhibiting.
Studies have shown that one of the biggest frustrations cited by show attendees is lack of follow-up. Swift and effective
follow-up requires advance planning on how to manage your leads. Join us for this session, where we
will cover planning, lead management, lead follow-up and evaluating ROI.

Nancy Rasmussen, President, Expert Events