Persuasive Selling Skills – “The Art of Subtle Persuasion”

Passeser's theory is that a truly persuasive person does not sound salesman-like and, in-fact, avoids setting off everyone's built in "sales radar", a perception that you are being sold something. A truly persuasive person is so, because he/she combines the collective power of:

1. Positive Beliefs- The most powerful force
2. Superior Knowledge- The most powerful tool
3. The Mastery of Disguise- Using appearance and wardrobe to enhance communication
4. Anticipation- The cornerstone of selling success
5. Resourcefulness- The most admired skill in the universe
6. Chameleon Power- the ability to alter communication style
7. Acting Skill- "The quintessential method for getting what you want'" Marlon Brando's favorite quote
8. Conversational Control- Comes as a result of perfect execution of the previous seven points.

Scott Passeser, Director of Industrial Outreach, Stony Brook University – Economic Development