2008
PANELISTS
Lisa
Albinowski
Sima A. Ali
Kimberly Seals Allers
Celeste Beatty
Dudley Blossom
Linda Calderone
Rich Cassiano
Lloyd Clark
Thomas P. Cummings
Armand D'Accordo
Trevor Davis
Andrew Dourkin
Shakir Farsakh
Mindy Ferrentino Wolfle
Vito Fortuna
Jill Frechtman
Brian Fried
Arthur Garritano Jr.
Adina Genn
Lee Goldberg
Thomas J. Grech
Stanley F. Grochocki
Dorothy M. Harris
Rich Kruse
Stuart Levenberg
John Mangione
Mitch Margulis
Michael M. Martino Jr.
Jill O'Sullivan
Scott Passeser
Lisa Renee Pomerantz
Nancy Rasmussen
Mark Russak
Anna Maria Sforza Villa
Ken Stein
Ritu A. Wackett
Mark Wan
Lucille Wesnofske
See
our panelists from last years conference!
Linda
Calderone, Professor of Business/Management Technology
Department, Farmingdale State College
Linda
Calderone holds the rank of Full Professor of Business of the
Business/Management Technology Department at Farmingdale State.
Professor Calderone has been associated with Farmingdale State
for over 30 years, and teaches in the areas of International Business,
Marketing, Management, and Business
Ethics. Over the years she has formed partnerships with businesses,
big and small, throughout Long Island and the New York Region
to enable her students to do internships. She holds an MBA from
Hofstra, and a Postgraduate Certificate in International Business
from CW Post. Linda has for many years served on the Board of
Directors of the Long Island Import/Export Association. Among
her numerous awards is the prestigious Chancellor's Award for
Excellence in Teaching, and the Farmingdale Foundation Award for
Outstanding Service.
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Jill
O’Sullivan, Professor of Business/Management
Technology Department, Farmingdale State College
Professor
Jill O’Sullivan is a faculty member at Farmingdale State
College in the Business Administration and Management of Technology
Department. Professor O’Sullivan teaches in the subject
areas of Entrepreneurship, Operations Supply Chain Management,
International Business, Strategic Management, and Management courses.
Professor O’Sullivan is the recipient of the 2007 Farmingdale
College Foundation Award for Excellence in Teaching. Professor
O’Sullivan is on the Board of Directors of the Long Island
Chapter of APICS (Organization of Operations Management). She
is the Faculty and Student advisor to the Student Chapter of APICS
at Farmingdale State College. Professor O’Sullivan earned
a B.S. in Criminal Justice from C. W. Post, an MBA in Business
Management from Dowling College and is currently pursuing her
doctorate. Mrs. O’Sullivan is the Founder and President
of JJK Sales, a Manufacturers Rep company that served the Mid
Atlantic, New England and New York chapter regions. The company
specialized in custom manufacturing, assembly, and electronic
component products for a diverse customer base of Industrial/OEM,
Distributor/Wholesalers, Value Added Reseller (VAR), Military/Aerospace,
Government, and Medical companies ranging from world leaders to
large and small L.I. companies. Principles represented included
international and national sources. Formerly, a Purchasing Manager
and Material Manager on Long Island, Mrs. O’Sullivan has
acquired more than 24 years of experience in Operations. Married
with two young boys Prof O’Sullivan lives in Nassau County.
Professor O’Sullivan maintains strong ties with the Long
Island business communities and continues to bring her business
experience to the classroom.
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Anna
Maria Sforza Villa, Sole Proprietor, Sforza Bandola
Anna
Maria Sforza Villa is the sole proprietor of Sforza Bandola, a
strategic marketing consultancy and AMV Entertainment, a music,
entertainment and video productions company. In 1989, with $600
in her pocket and a roundtrip ticket, she returned to America
after spending nine years living, studying and working in Italy.
She began work immediately selling on commission and later returned
to school taking one class per semester. She founded Sforza Bandola
in 1996, and earned her bachelor's degree in 1998 while supporting
herself DJing/singing and consulting.
Ms.
Villa has worked with small to mid-sized businesses here and in
Italy including engineering firms, manufacturers and restaurants.
She also has worked with governmental and political clients as
well as clients in arts, entertainment, tourism and academia.
Among them was the Small Business Development Center in Stony
Brook as well as for Hofstra University's Business Development
Center. In addition, in a conference organized by The Center for
Italian Studies at the State University of New York in Stony Brook:
"Sicily is Here, Made in Sicily", Ms. Villa addressed
a group of Italian students and professors of marketing from the
University of Messina, Italy.
She successfully devised and implemented many innovative marketing
campaigns in a variety of environments that increased sales and
profits quickly and dramatically, and at low cost to the organizations.
She is well versed in cutting-edge "best practices",
has internet marketing expertise and has extensive, hands-on experience.
Ms.
Villa has a Bachelor of Science degree in Business, Management
and Economics majoring in Marketing from Empire State College,
State University of New York in Old Westbury, USA and an Associates
Degree in Applied Arts in Community Studies (Diploma di Maturita'
- Dirigente di Communita'), ITALY. She is bi-lingual, speaks,
writes, and translates/transcribes Italian fluently. She sings,
is a DJ/MC and is one of the first female DJ's on Long Island.
Her memberships include the Society of Professional Journalists,
Press Club of Long Island and the Copywriter's Council of America.
Ms Villa lives in Hauppauge, Long Island, and spends time at her
mountain home in Italy with her extended family.
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Ritu
S. Wackett, Business Advisor, Small Business Development
Center, Farmingdale State College
Ritu
S. Wackett joined the Farmingdale SBDC in 2002 with experience
in economic development and political community relations. As
well as being a certified Business Advisor, Ritu serves as the
Farmingdale SBDC's grant writer and Spanish speaking advisor.
Though well versed in all sectors, Ritu specializes in assistance
to child care centers and woman-owned businesses. Additionally,
she authored both Business Basics and The Business Plan Guide,
publications extensively used by the SBDC. Ritu additionally authored
The Home Based Child Care Provider’s Business Management
Toolkit in a joint venture between the Farmingdale SBDC and the
Child Care Council of Suffolk, Inc.
Prior
to joining the SBDC, Ritu was most recently employed by the Institute
on Taxation and Economic Policy’s Manhattan-based Good Jobs
New York Project, where she researched corporate retention subsidies
and wrote Development Subsidies in New York: A Research Manual
for Activists.
Ritu
holds a B.A. (summa cum laude, Phi Beta Kappa) in political science
and psychology from the State University of New York at Albany
and an M.A. in political science from the University of North
Carolina at Chapel Hill, and an M.A. in public policy from the
State University of New York at Stony Brook, where she also completed
coursework toward a doctorate in political science.
Ritu
sits on the boards of the Child Care Council of Nassau, Inc. and
the Suffolk County Executive’s Asian American Advisory Board.
Ritu was also a founding board member of the United States Women’s
Chamber of Commerce, New York affiliate. In January 2008, Ritu
was named in the “Top 40 under 40”, for individuals
in the business community by Long Island Business News.
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Dorothy
M. Harris, Assistant to the Director, Small Business
Development Center, Farmingdale State College
Dorothy Harris has worked for the SBDC since July 2005. Her main
responsibility is the coordination and presentation of workshops,
specializing in small business start up. Dorothy graduated from
Dowling College with a B.A. and is presently working on her MBA.
She is a member of the Statewide SBDC Support Staff Committee
as well as a student mentor at Farmingdale State College. Dorothy
has volunteered for the college’s SEFA campaign and Multicultural
Gala. She is a certified Pastry Chef Assistant and has volunteered
as a teaching assistant at the Culinary Academy of Long Island
in her spare time.
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Jill
Frechtman, Founder and President, Fretzels by Jill,
Inc.
Jill
Frechtman, an admitted chocoholic, began making chocolate covered
pretzels in her mom’s kitchen at a very young age. Experimenting
with different combinations of chocolates and toppings, she soon
began giving her creations as gifts to friends and family.
Always
a creative soul both in and out of the kitchen, Jill’s artistic
inclinations led her to pursue a degree in Advertising Design
from Syracuse University, where she received her BFA in May 2001.
In December 2001, working as an assistant art director at a large
advertising agency in New York, Jill made her chocolate-covered
pretzels for an office holiday party where they were an instant
hit! Jill's edible art proved to be so irresistible that everyone's
raving turned into encouragement. She had to get her pretzels
out there for other people to try. After almost 2 years of encouragement
from family, friends, and coworkers, it took an Oprah Show, featuring
Po Bronson, author of What Should I Do with My Life? To finally
realize her “Aha” moment that this sweet path was
the one she should take.
Using
her creativity and background in design, Jill perfected various
pretzel creations and designed her own logo and packaging, turning
her passion and pastime into a business. Thus, Fretzels™
by Jill "Frechtman" was born. With an initial “investment”
of $300 from her grandmother to buy chocolate, and a few years
of nurturing and developing her idea, Jill’s ecommerce website,
www.fretzels.com, finally launched in May 2005. She continued
to work in advertising while starting to grow her business until
it became apparent that she could not do both jobs. In March 2006
she finally got the courage to leave the corporate world.
In
just over 2 years, Fretzels by Jill has already been nationally
(and locally) recognized, being featured on The Today Show, ABC
7 Eyewitness News, Long Island Business News, DailyCandy.com,
The Rachael Ray Show, LI Pulse Magazine, Real Simple Magazine,
as well as many other national and regional media outlets.
Jill
Frechtman, 28, has had to wear many different hats in order to
run her business. She is the head chef, creative director, graphic
designer, webmaster, book-keeper, shipping manager, customer service
representative, and marketing and public relations director. But
she could not do it all alone. Family and friends have generously
provided their time and energy, pitching in wherever and whenever
necessary, especially her father, who now works with her full-time.
In January 2008, Jill was named in the “Top 40 under 40”,
for individuals in the business community by Long Island Business
News.
In
addition to growing her own business, Jill has provided support
for other budding entrepreneurs. She has given her time to speak
at the Farmingdale Entrepreneur Conference, NYU Stern Business
School, and at Ladies Who Launch events. Jill lives by the motto,
“Sleep is overrated.”
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Kimberly
Seals Allers, Award-winning Journalist, Personal
Finance Expert, Public Speaker and Author
Kimberly
Seals Allers is an award-winning journalist, a respected personal
finance expert, public speaker and the author of The Mocha Manual
to a Fabulous Pregnancy (Amistad/HarperCollins) —the first-of-its
kind guidebook for African American moms-to-be. She is also a
co-author of the recently released Giving Notice: Why the Best
and the Brightest Are Leaving the Workplace and How You Can Help
Them Stay (John Wiley & Sons), and author of the upcoming
The Mocha Manual to Turning Your Passion into Profit (Amistad/HarperCollins),
a guidebook for entrepreneurs.
Seals-Allers
is been a frequent expert columnist and guest speaker on personal
finance, motherhood, and work/life balance issues. She also appears
frequently on television and radio.
Most
recently, Seals Allers served as a senior editor at Essence magazine,
where she was responsible for all the personal finance and careers
coverage, including feature stories, the annual POWER issue, and
her eight-page monthly section. Seals Allers created and executed
Essence’s first-ever Home Ownership Campaign. The series
received the National Association of Black Journalists’
2007 award for best business story of the year. At Essence, she
also served as host of the nationwide Work & Wealth events,
where she conducted live “talk show” style financial
planning workshops in various cities.
Prior
to joining Essence, Seals-Allers was a reporter and staff writer
for Fortune magazine for seven years. In 1999, she was awarded
the Knight-Bagehot Fellowship for Business & Economics Journalism
at Columbia University. Seals Allers has also worked as the Wall
Street reporter and columnist for the New York Post, and as a
business writer for The Times of London.
Her
freelance work has appeared in Ladies Home Journal, The New York
Daily News, Real Simple, Better Homes & Gardens Family Money,
The Independent (London), Fortune, Pregnancy, Black Enterprise,
Upscale, Savoy and others.
The
Mocha Manual to a Fabulous Pregnancy has been extensively featured
in the international, national and local press, including Ebony,
Pregnancy, and Essence magazines, and the UK’s New Nation
and The Voice newspapers.
Seals
Allers has also held several academic posts, serving as an adjunct
professor at NYU, Long Island University, and City College of
the City University of New York to name a few.
Seals
Allers holds a BA from New York University, and a M.S. from Columbia
University. A Queens, New York native, she currently resides on
Long Island, New York with her two children—seven-year-old
Kayla Rebecca and three-year-old Michael Jaden.
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Celeste
Beatty, CEO, Harlem Brewing Company
Celeste
Beatty is President and CEO of Harlem Brewing Company, which she
founded in November 2000.
She
became fascinated with beer brewing in the early 1990’s,
when a friend gave her a home brewing system. At that time, Beatty
was continuing her studies at NYU. \
Her
hobby took on new meaning when she traveled to Europe and Central
America and got a sense of how integral beers are to many cultures.
This was further heightened when, while in Europe, Beatty discovered
a map that illustrated beer’s role in world history. She
was excited to learn that some of the earliest beers were made
by women in Africa and that this tradition was passed down through
many generations in America.
For
Beatty, her brewing hobby soon turned into beer passion.
She
was a founder and director of Mojo Highway Brewing Company, one
of the nation’s first African-American-owned brewing companies.
Establishing a brand in major urban markets provided her with
a wealth of experience, which she used when starting Harlem Brewing.
Beatty has also served as advisor to several start-up beverage
ventures, focusing on the specialty craft-brewing market.
Beatty
created the recipe for Harlem Brewing’s Sugar Hill Golden
Ale and made the first batches (near her bathtub) in her Harlem
apartment. Although she is originally from North Carolina, Harlem
and music was an integral piece of her cultural upbringing, which
is why she has tied her brand to one of Harlem’s most famous
neighborhoods, Sugar Hill.
Starting
a beer brand isn’t easy. She was just getting things on
track in September 2001. The New York Times had featured a story
on her and Sugar Hill Ale; things looked promising. But on September
11, a truck full of Sugar Hill was detoured to New Jersey as a
result of the attacks. Beatty was unable to get to the product
in time. It spoiled, because it was not pasteurized. In addition,
many of the bars, restaurants and cafés that had placed
orders did not want new inventory.
Beatty
did not give up and rebuilt her business and relationships from
scratch. Today, Sugar Hill Ale is found in many retail venues
around NYC, and Beatty plans to launch into several new markets
along the eastern corridor and in Asia.
Future
plans include a brewery-pub. An avid cook, Beatty also develops
tasty recipes that are best accompanied by a Sugar Hill Ale.
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Richard
Cassiano, President, North American Resource Capital,
Inc.
Richard
Cassiano started North American Resource Capital in 1995. He helps
many small businesses start-up and others to continue to grow,
helping them secure the financing they need, and guiding them
step by step, from application to closing. Customer industries
encompass: manufacturers; service businesses; retail stores; restaurants;
transportation; real estate investment; professional services;
etc. Financing is often provided for: business equipment; working
capital; build out; inventory; account receivables; real estate;
and business acquisitions. Assistance is offered through referrals
for insurance, legal representation, accounting services, credit
repair, etc. Richard Cassiano’s career providing business
financing began in 1984. Prior he had worked in consumer financing
and auto leasing administration. Richard Cassiano is an alumnus
of CW Post/Long Island University and Nassau Community College.
www.narcapital.com
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Stanley
F. Grochocki, Vice President, New York Business Development
Corporation
Stan
Grochocki is a Vice president with the New York Business Development
Corporation, the Empire State Certified Development Corporation
and the Statewide Zone Capital Corporation.
Prior
to joining NYBDC, Stan served as Vice President and Senior Credit
Officer for the Community Development Corporation of Long Island
in Centereach, NY. He has over 30 years of broad-based commercial
banking experience working with institutions such as Washington
Mutual Bank, Fleet Bank, and EAB.
He
is responsible for SBA supported lending activities in New York
City and Long Island.
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Mark
Wan, Manager, Firmwide Sourcing, Morgan Stanley
Mark currently works as a Manager in Firmwide Sourcing at Morgan
Stanley where he manages and negotiates supplier relationships
and develops and implements cost savings strategies for the firm.
Previously, Mark was a business advisor for the Farmingdale SBDC,
where he consulted over 1,000 startup companies in business planning,
management, and financial analysis. He also served as client development
manager for MBAs4NYC, a non-profit providing free technical assistance
and consulting to small businesses rebuilding post 9-11. Mark’s
professional experience also includes a brief stint with KPMG’s
audit practice.
Mark holds B.S. and M.B.A. degrees from Fordham University, where
he graduated with high honors. His additional interests have included
serving as adjunct lecturer at St. Joseph’s College, founding
board member of the Long Island Junior Chamber, working with high
school students through a local church. Mark lives in Hicksville,
NY, with his wife Erin.
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Mindy
Ferrentino Wolfle, Founder and President, Neptune
Marketing LLC
Mindy
Ferrentino Wolfle is the founder of Neptune Marketing LLC, which
she established in January 2005 to assist entrepreneurs, businesses,
professionals, organizations, and not-for-profits in reaching
their business development goals through targeted marketing. She
often presents seminars and workshops on such topics as networking,
entrepreneurship, and marketing.
A
well-known Long Island marketing professional and active networker,
Mindy previously held marketing director positions at several
large national accounting and law firms. She also spent eighteen
years with the Nassau County Department of Social Services where
she developed her focus on human services and giving back to the
communities in which we live and work.
Mindy
was recognized by the Long Island Center for Business and Professional
Women in 2007, when she received the prestigious Achievers Award
in the field of Marketing. In 2005, Mindy was presented with the
“Making a Difference for Women” award by Soroptimist
International, a worldwide organization for women working through
service projects to advance human rights and the status of women.
She was named Outstanding In-House Marketing Department Executive
for 2003 by the Long Island Ad Club and Long Island Business News,
and has been the recipient of the International Association of
Business Communicators’ “Achievement in Communications
Award”; honored by the Girl Scouts of Nassau County in its
“90 Women for 90 Years” Honor Roll; and was presented
with a Leadership Award by the National Multiple Sclerosis Society.
With
volunteer and humanitarian affiliations too numerous to list,
Mindy is currently a director of Soroptimist International of
Nassau County and has served on the boards of the LI Center for
Business & Professional Women, the U.S. Women’s Chamber
of Commerce, the Public Relations Professionals of Long Island,
the International Association of Business Communicators, and the
Long Island Fund for Women and Girls.
Neptune
Marketing LLC provides integrated marketing, communications, and
public relations services. A published writer, Mindy has authored
numerous articles, interviews, opinion pieces, newsletters, and
speeches; she also ghost writes for her clients. Other services
provided by Neptune Marketing include branding, seminars, speaking
engagements, event planning, annual reports, collateral materials,
strategic planning and consulting, marketing plans, Website project
management and Website content.
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Ken
Stein, President, Kensington Company
Ken
Stein is the President of The Kensington Company, which is located
in Roslyn Heights, New York. The Kensington Company is a professional
merger and acquisition intermediary firm with three divisions
of expertise; Middle-Market M & A, Main Street Businesses
and Franchise Sales and Development. Mr. Stein is also a Franchise
Specialist with Frannet, which has successfully identified more
suitable franchise opportunities for interested candidates than
any other organization.
Mr.
Stein applies his varied skills in the owning, operation, marketing
and sale of small to mid-size businesses to facilitate successful
transactions for his clients. In addition, he has achieved the
designation of Certified Business Intermediary, which is granted
to professionals who complete the stringent requirements of the
International Brokers Association. Only approximately 350 business
intermediaries in the U.S. currently carry that coveted title.
Even
more notably, Mr. Stein is one of only 37 Certified Business Intermediaries
who have completed the additional rigorous required coursework
required to achieve the advanced designation of Merger & Acquisition
Master Intermediary (M&AMI).
Before
starting The Kensington Company, Ken Stein operated numerous drug
stores and home health care companies on Long Island for 18 years.
In 1995, Mr. Stein sold his business to Revco Drug Stores, which
at the time was the second largest drug chain in the country.
They have since been acquired by CVS. At the time, one of Mr.
Stein’s stores was ranked three in sales volume for the
entire chain of 2,500 stores. These results were achieved by expanding
the store size twice, and more importantly by providing superior
service in a very competitive environment.
In
1995, Mr. Stein sold his business to Revco Drug Stores, then the
second largest drug chain in the U.S. At the time of the sale,
one of his stores was ranked third in sales volume out of Revco's
entire chain of 2,500 stores. Mr. Stein was able to achieve this
significant success with his business by emphasizing superior
service in a highly competitive marketplace and, as a result,
was able to expand the size of the store twice.
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Stuart
Levenberg, Franchise Development Manager, Kensington
Company
After
graduating from the University of Cincinnati with a double Major
in Finance and Real Estate, Stuart immediately began his career
in franchising. Working for a 14 unit operator in the Arthur Treacher’s
System, Stuart was in part responsible for the financial reporting
of all units as well as field support. In 2003, Stuart made the
transition into Arthur Treacher's corporate offices and was responsible
for nationwide franchise sales of 4 Quick Service Restaurants.
In 2005, Stuart joined the Kensington Company & Affiliates
in their Franchise Sales and Development office. Stuart has forged
relationships within the community and has helped match dozens
of franchise buyers to right franchise opportunity. Currently
Stuart is working towards completing is Certified Franchise Executive
(CFE) Status as well as his Certified Business Intermediary (CBI).
Stuart is a Co-founder of the JAG Foundation, a recognized charitable
organization that supports Cancer Research as well as College
Scholarship programs in the Long Island Community and currently
serves on its Board of Directors.
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Nancy
Rasmussen, President, Expert Events
With
over 20 years of public relations, trade show and event management
experience, Nancy Rasmussen formerly served as Director of Corporate
Sponsorships and Events for NEC USA, Inc., where she was directly
responsible for major national and international functions including
PGA TOUR golf tournaments; Davis Cup tennis; Boston Symphony Orchestra
touring activities, Opening Nights at Tanglewood; Carnegie Hall
and Kennedy Center for the Performing Arts concerts; multi-subsidiary
trade show coordination; groundbreakings; new facilities openings
and executive press conferences and business outings.
As
president of Expert Events, a full-service event planning company,
Nancy offers her clients a standard of excellence, by providing
creative direction and management to businesses or not-for-profit
organizations seeking to enhance branding, corporate identity,
community/public awareness; to introduce new products or services,
or to motivate or recognize employees.
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John
Mangione, Franchise Owner, The PRstore
Owner
of the PRstore franchise rights to Long Island and the five New
York Boroughs, John Mangione works hard towards helping small
businesses with their marketing needs. From marketing consultations
to leading his own business development seminars, Mangione provides
small business owners with the knowledge they need to grow their
business. In addition to working hard in the quest to develop
over twenty PRstore’s in the New York area, Mangione serves
on the board of the Needler’s Foundation, a philanthropic
organization, responsible for raising money for children’s
charities. He also donates his time to his local parish, where
he directs the children’s choir. His talents range from
professional musician to New York certified high school band director
to avid golfer. He has a lovely wife Rose, and two children, Deanna
9 and Nicole 7.
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Dudley
Blossom, PhD, Assistant Department Chair, Business
Department, Farmingdale State College
Dudley Blossom, PhD is a self-proclaimed entrepreneur and educator.
He has started, developed and sold companies in the US and Europe.
Dudley is currently a partner in two brand development and marketing
strategy companies in Europe focusing on developing market entry,
market defensive and brand development strategies. Dudley completed
his PhD at the University of Arizona as well as a MBA in Entrepreneurship
and Marketing. Until January 2007, Dudley was chair of the Eastern
European Chapter of the International Association of Outsourcing
Professionals. He has lectured on emerging market strategies and
internationalization at the American University in Bulgaria, The
University of Stockholm, Leon Kozminski Academy of Entrepreneurship
and Management, Center for Entrepreneurship & Executive Development,
CeBit, Amsterdam RAI, as well as lecture series in Switzerland,
Eastern Europe and Southeast Asia. In addition to his consulting
activities, Dudley is currently on the faculty of Farmingdale
State College where he is Assistant Department Chair of the Business
Department.
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Scott
Passeser, Director of Industrial Outreach, Stony
Brook University – Economic Development
Creator
and Host of “Jobline,” a weekly Long Island business
television program broadcast weekly on News 12 Long Island since
1989.
Former President of LIA Re-employment Services LLC, an executive
consulting subsidiary of the Long Island Association, 2001-2006.
Keynote Speaker/Panel Moderator at 100’s of business and
civic organization meetings.
Adjunct Professor, Hofstra University, 1987-1992; subjects included
job interviewing, career planning, resume writing and persuasive
communication skills.
Selected by the Consortium of Worker Education in October, 2001
to run a 12-month Re-employment program, which provided comprehensive
career services to over 1,000 workers dislocated by the events
of 9/11.
Author, “Ninja Secrets of Persuasion”, commissioned
by HarperCollins, (unpublished). Featured on “Larry King
Live.”
Former Host of “Career Paths,” a call-in Radio Show
broadcast on WMCA, New York.
Published feature writer on the subject of career development,
persuasive communication and job hunting- Wall Street Journal’s
National Business Employment Weekly, Newsday.
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Lee
Goldberg, Regional Vice President, PRIME Visibility
LLC
Lee Goldberg is a Regional Vice President and Senior Pay-Per-Click
Specialist with PRIME Visibility LLC. Active in the Search Marketing
industry since 2002, he has successfully worked with both Fortune
500 companies and entrepreneurial startups to put together high
performance organic and paid search campaigns. Lee is a Google
Adwords Qualified Individual, a Yahoo! Sponsored Search Ambassador,
and a Microsoft adExcellence Member, and is a published author
on several industry websites. A graduate of the Martin J. Whitman
School of Management at Syracuse University, Lee is a frequent
guest lecturer on Venture Financing, Closed-Loop Internet Marketing,
and Search Engine Optimization.
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Brian
Fried, Facilitator, Inventors & Entrepreneurs
Club of Suffolk County; Board of Directors, New York Society of
Professional Inventors; President, Think Up Designs and Inventor
& Entrepreneur
Brian
has been the owner of www.promotionsdepot.com, an ad specialty
company, for over 13 years. For the past 4 years Brian has been
an active inventor and entrepreneur, turning his hobby into a
business by bringing to life his inventions portfolio. As President
of Think Up Designs, Inc., he currently holds two issued utility
patents, six other patent pending inventions and has twelve more
in development. Another part of his company creates and licenses
brand art properties, mostly targeting the teen and tween market.
He has eight art brands in development and currently holds over
150 trademarks in the US, Canada, Australia and New Zealand.
Brian is the founder and facilitator of Inventors and Entrepreneurs
Club of Suffolk County and a board member of the New York Society
of Professional Inventors. Brian resides in Melville, NY with
his wife Lisa and their 6 year old daughter Alana.
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Lisa
Renee Pomerantz, Attorney at Law
Lisa
has more than twenty-five years of varied legal experience. After
graduating cum laude from Radcliffe College of Harvard University
and from Boston University Law School where she was on the Law
Review, Lisa spent a year as a law clerk to a federal court judge.
Following a stint as a litigation attorney in private practice,
she worked for more than fifteen years as a senior level in-house
attorney for a major corporation. Her responsibilities there included
transactional matters, compliance initiatives, dispute resolution
and counseling clients on a broad variety of corporate, employment,
antitrust and intellectual property matters.
Since
2003, Lisa has had her own practice in Sayville. She works with
innovative and creative enterprises to structure and foster successful
business relationships and to resolve disputes amicably and cost-effectively.
She also develops and presents creative and effective interactive
training programs, and is a popular keynote speaker at business,
association and educational events.
Lisa
is a leader in the legal and business community. In addition to
serving as Secretary of the Suffolk County Women’s Business
Enterprise Coalition, she serves as Co-Chair of the Suffolk County
Bar Association’s recently created Alternative Dispute Resolution
Committee. She formerly chaired the Bar Association’s Intellectual
Property Committee and has been an Officer and Advisory Board
member of the Suffolk Academy of Law. She received the Bar Association’s
Award of Recognition in both 2003 and 2004 for her contributions
to continuing legal education and as Committee Co-Chair. She also
is a member of the American Arbitration Association’s Roster
of Neutrals as a Commercial Mediator and Arbitrator.
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Sima
A. Ali, Esq., Alan B. Pearl & Associates, P.C.
SIMA
A. ALI joined the firm as an associate in 2005. Sima was admitted
to the New York bar in 1997, and is a graduate of Cornell University's
School of Industrial and Labor Relations and the George Washington
University School of Law. She is admitted to the Southern and
Eastern Districts of New York and was previously employed at labor
and employment law firms on Long Island as well as a large municipal
union. Sima's practice includes all areas of labor and employment
law in both the private and public sector. She also provides counseling,
advice and training to businesses on labor and employment law
and human resources issues. Sima is a member of the Suffolk County
Bar Association, the New York State Women’s Bar Association,
the Nassau County Bar Association and the Huntington Lawyer’s
Club.
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Rich
Kruse, Executive Vice President, The Intelligent
Office of Garden City
Rich
Kruse is one of the most recognized and respected business leaders
on Long Island, has played an integral role in the growth of Long
Island as a center for business and technology. Through a combination
of entrepreneurial savvy, networking, public relations and charitable
goodwill, Mr. Kruse has been a driving force in developing alliances
and business organizations that have helped distinguish Long Island
as a dynamic place to live, work and play.
Mr.
Kruse started his Long Island technology career in 1995 at Computer
Associates International, where he managed strategic corporate
clients in the marketing and sales division of the CA Unicenter
software team. In 1996, Mr. Kruse joined a Long Island based consulting
firm, where he formed computer networking and software divisions,
and went on to become president. In 2001, Mr. Kruse served in
a multifaceted role at Long Island’s premier Internet &
eSolutions Provider, Invision.com, as the president of their new
venture, as well as being the "rainmaker" for the entire
Invision corporation. He helped Invision become the top Internet
Hosting and Web Development Company on Long Island, as well as
making Inc. Magazine’s Top 100 Fastest Growing Tech companies.
Invision went on to win Ernst & Young’s Entrepreneur
of the Year Award. In 2003, he went on to do marketing and business
development consulting.
Recently,
Mr. Kruse joined The Intelligent Office of Garden City as Executive
Vice President, where he is helping the small and mid-size business
community gain a professional image and increase their opportunities,
no matter where they are located.
Mr.
Kruse is one of the six Co-Founder’s of the highly acclaimed
organization – LISTnet (The Long Island Software & Technology
Network), which is an integral part of the Long Island technology,
business and educational community, based at the Long Island Business
& Technology Center. Started ten years ago, LISTnet reached
over 1000 member companies.
Mr.
Kruse, in March of 04, started another not-for-profit business
association called ExecuLeaders, of which he is the Founder &
President. In less than three years, ExecuLeaders has signed up
200 member companies, with 650 associate members & sponsors,
including such companies as The NY Islanders/Dragons, Commerce
Bank, Festo, RivkinRadler, Invision & Long Island Business
News.
Mr.
Kruse, a native of Yonkers, NY - moved to Deer Park, Long Island
in 1972, where he still resides with his wife Catherine, of twenty-six
years, and their two children, Alexandra (21) and Tyler (13).
After Deer Park High School, he went on to Suffolk County Community
College and then to the prestigious American Academy of Dramatic
Arts.
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Shakir
Farsakh, Director, Long Island Office for U.S. Commercial
Service, Department of Commerce
Shakir
Farsakh is the Long Island office Director for the U.S. Commercial
Service, Department of Commerce, a post he has occupied since
October 2006. He first joined the U.S. government as a staff member
on the Committee on Foreign Investment in the United States (CFIUS)
in 1990. Later, he worked as Associate Director for the Middle
East for the Commerce Department in Washington DC. Then, Shakir
transferred to Boston and ultimately Manhattan to counsel high
tech companies on exporting as an International Trade Specialist
for the Commercial Service.
During
his public service career, he has helped organize Middle East
missions for U.S. Commerce Secretaries Brown and Evans, and run
the U.S. commercial office in the United Arab Emirates as a temporary
duty commercial officer. Shakir briefly left the government to
develop international strategic alliances for an internet company
in Boston from 2000-2001. He speaks Arabic and French, and holds
an MA in International Relations from the Johns Hopkins School
of Advanced International Studies (SAIS) in Washington, DC.
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Thomas
P. Cummings, Northeast & Mid-Atlantic Regional
Director, Export-Import Bank
Thomas
P. Cummings is the Northeast and Mid-Atlantic Regional Director
for the Export-Import Bank. He has been at Ex-Im Bank for the
past 14 years. He is responsible for the banks sales and marketing
to small businesses in a sixteen state territory.
Prior
to joining Ex-Im Bank, he was employed by the Foreign Credit Insurance
Association for 14 years, in various positions in marketing, underwriting
and claims.
Prior
to FCIA, he was employed by Westinghouse Electric Corporation
for 7 years in various positions in project finance and trade
finance.
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Adina
Genn, Editor, Author, Writer, Journalist
Adina
Genn is an award-winning journalist recognized with several press
club awards for her news and feature work. In 2007, she was named
Journalist of the Year by the U.S. Small Business Administration
(New York District).
She
is the co-author of SO, YOU WANT TO FRANCHISE YOUR BUSINESS (Entrepreneur
Press, August 2008), along with “Franchise Guru” Harold
Kestenbaum, and the coauthor of EVERYTHING I NEEDED TO KNOW IN
BUSINESS I LEARNED AT McDONALDS (McGraw-Hill, 2008), along with
Paul Facella, a former McDonalds vice president who now runs Inside
Management in Lynbrook.
A
small-business expert, Ms. Genn spent seven years covering entrepreneurship
for the weekly Long Island Business News. She currently writes
for Long Island Magazine, Long Island Press, Canvas, Newsday’s
Long Island Weddings, Building Long Island and more. Her articles
have also appeared in the New York Times.
Prior
to becoming an author and writer, Ms. Genn worked in book publishing
as an editor. Now, in addition to writing books and articles,
Ms. Genn helps executives communicate their ideas in print.
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Thomas
J. Grech, Assistant Professor of Business, Farmingdale
State College
Tom
Grech is a 1984 graduate of the University of Scranton, Scranton,
PA with a BS in Accounting. He received his MBA in International
Business from Manhattan College, Bronx, NY. His career has spanned
the printing industry over the past 20 years with both RR Donnelley
and Merrill Corporation in operations, sales and management. He
also was VP of Sales and Operations at the internet start-up www.xlibris.com
during the dotcom boom.
He
is currently employed by Virtudocs, Inc, a document management
firm headquartered in NYC and is an adjunct at Farmingdale State
College teaching Entrepreneurship.
Further
activities include serving on the Board of a nonprofit, www.foundationforgrievingchildren.com
as well as an adviser to the social networking start-up, www.thecollegenitelife.com
and Secretary for the University of Scranton Alumni Board of Governors.
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Lloyd
Clarke, Business Advisor, SBDC Farmingdale State
College
Lloyd
has 14 years of experience as an SBDC business advisor specializing
in business and marketing plans. He has conducted many business
seminars using motivational techniques that encourage entrepreneurs.
His
prior experience as Plant Manager, Director of Distribution, and
Terminal Manager for Continental Trailways brings a wealth of
practical knowledge to his counseling skills.
Lloyd
has a Bachelor’s Degree in Business Administration from
Baruch College, a diploma in Credit Analysis from New York University
and four postgraduate certificates in Communications and Multimedia
from New York University.
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Armando
D'Accordo, President, Computer Support Solutions,
Inc.
Armando
D'Accordo brings more than 22 years of experience to the support
industry. As the vice president of service delivery and executive
support for Cendant Corporation, he has delivered quality service
in help desk, desktop, Email, outsourcing, operational security,
and data investigations. With the dissolution of Cendant complete,
Armando has become an independent consultant and is currently
working on his own IT services start-up company.
Armando
was selected as the STI Knowledge 2001 Customer Support Director
of the Year, and has many IT industry certifications. He has received
extensive training in business management, customer service, sales
and quality assurance from the University of Michigan, the AMA,
Disney, Citibank and GE. Armando has presented at many conferences
and symposiums and is an accomplished and entertaining speaker,
as well as an industry leader.
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Mark
Russak, Executive Producer, Media Dreams, Inc.
Mark
has successfully worked in television, film, corporate media and
advertising for the past 20 years. He has developed and created
commercials, infomercials, training and sales videos from Fortune
500 companies to leading small businesses. He has also produced
and marketed material in Latin America and Asia. His roles have
extended from creative & technical director to writer and
producer. Mark has also produced many hi profile live staging
events, overseeing staging, video and film lighting, television
and radio transmission as well as managing six figure budgets.
His work has ranged with such companies as Coca Cola, Mercedes
Benz and Colgate Palmolive to small business products and services
in the areas of nutrition, fuel catalysts, skin care, medical
services and much more. Mark is currently the executive producer
for Media Dreams, Inc: a full service television, film and video
production company in New York.
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Trevor
Davis, Senior Vice President, Chief Lending Officer,
Community Development Corporation of Long Island
With over 30 years of experience in the banking industry, Mr.
Davis is passionately committed to providing access to capital
to Long Island’s small businesses. He joined The Community
Development Corporation of Long Island in 1998, a not for profit
whose mission is to support individuals, families, small businesses
and neighborhoods of Long Island to build and retain assets and
wealth.
Mr. Davis administers several small business lending programs
for the Community Development Corporation, including the U.S.
Small Business Administration Micro Loan Program, the Long Island
Business Growth Fund, the Child Care Loan Program and is now proud
to offer the SBA 7A loan guarantee program, the largest small
business lending program in the United States.
Mr. Davis was the founder and past president of the Long Island
chapter of the Urban Financial Services Coalition, a group founded
to increase minority representation in the financial services
industry. He is presently a member of the Board of Directors of
the Child Care Council of Suffolk County in which capacity he
is working to enhance access to capital for child care providers.
Mr. Davis is a member of the Long Island Association, the Long
Island Partnership, the Risk Management Association, the Town
of Brookhaven Small Business Advisory Council, the Long Island
Mid Suffolk Chamber of Commerce, The Centereach Chamber of Commerce,
and the Hauppauge Industrial Association.
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Michael
Martino, Managing Editor, Long Island Press
Michael
Martino is the managing editor of the Long Island Press. For over
10 years, Martino was a public relations executive in both LI
and Manhattan, and built a career executing plans that including
media outreach, crisis communications and community and government
relations for clients ranging from nationally renowned law firms
and local not for profits. As the Managing Editor of the Press,
Martino oversees all news content written for both the print and
online editions of the paper. In addition to his managerial responsibilities,
Martino also writes feature, news and cover stories as well as
his award-winning weekly column, Dry Martino.
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Lucille
Wesnofske, Director, Small Business Development Center,
Farmingdale State College
Lucille
Wesnofske has over 21 years experience in small business consulting.
She has been the Director of the New York State Small Business
Development Center at Farmingdale State since 2001 and has helped
hundreds of entrepreneurs realize the dream of becoming a business
owner. She specializes in and is most committed to assisting
women-owned enterprises and is known statewide for her business
expertise in the child care industry. Her work for the Small Business
Development Center has resulted in millions of dollars of economic
impact for the Long Island economy.
In
May 2007 Ms. Wesnofske was named one of the "Top Fifty Most
Influential Women in Economic Development on Long Island",
by Long Island Business News and in April 2007 she was honored
by Execuleaders as "Champion of Small Business".
In May 2006 she received the Chancellor's Award for Excellence
in Public Service for the State University of New York.
Ms.
Wesnofske was the first business advisor in New York State to
achieve advanced certification from the New York State Small Business
Development Center. She received the "Star Performer
Award" from the National Association of Small Business Development
Centers. The Town of Brookhaven Office of Women Services
recognized her for her outstanding service to the community in
government. In addition, the software authored by Ms. Wesnofske,
"Building Blocks Child Care Business Planner," won LISTNET's
LISA award. Ms. Wesnofske earned her B.A. in Liberal Arts
and Masters in Public Policy from the State University of New
York at Stony Brook and her A.A.S from Farmingdale State University
of New York.
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Arthur
Garritano Jr., Commercial Real Estate Broker & Owner,
Garritano Realty Group LLC
Art
Garritano has been in the commercial real estate business since
1979. In 2002, Art founded Garritano Realty Group which specializes
in commercial brokerage and development with an emphasis on retail
locations and development property. Art's vast experience with
trade zones, traffic, expansion, and lease negotiations has helped
him service organizations such as Blockbuster, Boston Market,
McDonalds, Taco Bell, CVS, Walgreen, Commerce Bank, Duane Reade,
Rite Aid, Eckerd, Sleepy’s, AT&T and North Fork Bank.
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Lisa
Albinowski, New York State Licensed Real Estate Broker,
SRES, Associate Broker at Garritano Realty Group LLC, Suffolk
County Women's Business Enterprise Coalition Board of Directors
As a licensed realtor since 2001, Lisa has helped clients with
residential real estate, business brokerage, and commercial
real estate transactions. She understands the real estate market,
and her experience as a corporate executive and entrepreneur
brings value to each of her client and business affiliations.
When Lisa entered the real estate industry she specifically
looked to join an organization that offered training, exposure
and opportunity in the residential & commercial real estate
markets. She started working with home buyers and sellers and
as her clients and customers had additional real estate and
business needs Lisa expanded her business to assist them. Lisa
continues to develop her real estate skills and knowledge.
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