2008 BREAKOUT SESSIONS

Attendees are able to participate in three of thirty-four breakout sessions. The breakouts will feature high profile businesspeople and entrepreneurs, covering a wide range of topics. This year’s proposed sessions include:

Session A (10:30 am – 11:45 am)

1. Are You an Entrepreneur? Do You Have The Goods?
Linda Calderone, Professor of Business/Management Technology Dept., Farmingdale State College
Jill O’Sullivan, Professor of Business/Management Technology Dept., Farmingdale State College
Anna Maria Sforza Villa, Sole Proprietor, Sforza Bandola

2. Business Start-Up: Creating a Launch Pad
Ritu A. Wackett, Business Advisor, SBDC Farmingdale State College

3. Revenue Generation with Direct Mail
Vito Fortuna, United States Postal Service, L.I. District

4. From Hobby to Home Business (PANEL)
Jill Frechtman, Founder and President, Fretzels by Jill, Inc.
Kimberly Seals Allers, Journalist, Personal Finance Expert, Public Speaker and Author
Celeste Beatty, Founder and President, Harlem Brewing Company

5. How to Finance: Where’s the Money? … And How to Get It
Rich Cassiano, President, North American Resource Capital, Inc.
Stanley F. Grochocki, Vice President, New York Business Development Corporation
Trevor Davis, Senior Vice President, Chief Lending Officer, Community Development Corporation of Long Island

6. Why Do I Need A Business Plan?
Mark Wan, Manager, Firmwide Sourcing, Morgan Stanley

7. Networking Success – It’s All About Relationship Building
Mindy Ferrentino Wolfle, Founder and President, Neptune Marketing LLC

8. Franchising: How to be in Business for Yourself, Not By Yourself
Ken Stein, President, Kensington Company
Stuart Levenberg, Franchise Specialist, Kensington Company

9. Maximizing Your Trade Show Experience
Nancy Rasmussen, President, Expert Events

10. Renting Space and Negotiating Leases
Arthur Garritano, Commercial Real Estate Broker & Owner, Garritano Realty Group LLC
Lisa Albinowski, New York State Licensed Real Estate Broker, SRES, Associate Broker at Garritano Realty Group LLC, Suffolk County Women's Business Enterprise Coalition Board of Directors

11. How to Increase Your Market Share
John Mangione, Franchise Owner, The PRStore

12. International Subcontracting: Notes from the Field
Dudley Blossom, Acting Chair for Business/Management Technology Dept., Farmingdale State College

Session B (12:45 pm – 2:00 pm)

13. Business Start-Up: Creating a Launch Pad
Dorothy M. Harris, Assistant to the Director, SBDC Farmingdale State College

14. From Hobby to Home Business (PANEL)
CANCELLED

15. How to Finance: Where’s the Money? … And How to Get It
Rich Cassiano, President, North American Resource Capital, Inc.
Stanley F. Grochocki, Vice President, New York Business Development Corporation
Trevor Davis, Senior Vice President, Chief Lending Officer, Community Development Corporation of Long Island

16. Persuasive Selling Skills- “The Art of Subtle Persuasion”
Scott Passeser, Director of Industrial Outreach, Stony Brook University – Economic Development

17. Why Do I Need A Business Plan?
Lucille Wesnofske, Director, Small Business Development Center, Farmingdale State College

18. Five Things You MUST Know About Search Engine Optimization
Lee Goldberg, Regional Vice President, Prime Visibility

19. Networking Success – It’s All About Relationship Building
Mindy Ferrentino Wolfle, Founder and President, Neptune Marketing LLC

20. Franchising: How to be in Business for Yourself, Not By Yourself
Ken Stein, President, Kensington Company
Stuart Levenberg, Franchise Specialist, Kensington Company

21. From Idea to Invention: An Inventor’s Adventure
Brian Fried, Facilitator, Inventors & Entrepreneurs Club of Suffolk County; Board of Directors, New York Society of Professional Inventors; President, Think Up Designs and Inventor & Entrepreneur

22. Structuring Strategic Alliances for Mutual Success
Lisa Renee Pomerantz, Attorney at Law

23. Knowing the Ins and Outs of Labor Relations/Employment Law in New York
CANCELLED

Session C (2:15 pm – 3:30 pm)

24. Consulting 101
Rich Kruse, Executive Vice President, The Intelligent Office of Garden City

25. How to Finance: Where’s the Money? … And How to Get It
Rich Cassiano, President, North American Resource Capital, Inc.
Stanley F. Grochocki, Vice President, New York Business Development Corporation
Trevor Davis, Senior Vice President, Chief Lending Officer, Community Development Corporation of Long Island

26. Persuasive Selling Skills- “The Art of Subtle Persuasion”
Scott Passeser, Director of Industrial Outreach, Stony Brook University – Economic Development

27. From Idea to Invention: An Inventor’s Adventure
Brian Fried, Facilitator, Inventors & Entrepreneurs Club of Suffolk County; Board of Directors, New York Society of Professional Inventors; President, Think Up Designs and Inventor & Entrepreneur

28. Pay Per Click Advertising 101
Lee Goldberg, Regional Vice President, Prime Visibility

29. How to Successfully Export on Long Island
CANCELLED

30. How Getting Newspaper Coverage Can Enhance Your Business
Adina Genn, Editor, Author, Writer, Journalist
Michael M. Martino Jr., Managing Editor, Long Island Press

31. Transitioning from Employee to Business Owner (PANEL)
Thomas J. Grech, Assistant Professor of Business, Farmingdale State College
Andrew Dourkin, T. J. Finley’s Beer Bar

32. Motivating the Small Business Owner
Lloyd Clarke, Business Advisor, SBDC Farmingdale State College

33. Best Practices for Creation and Maintenance of Computer Systems
Armand D’Accordo, President, Computer Support Solutions, Inc.

34. Marketing in the Digital Era
Mark Russak, Executive Producer, Media Dreams Inc.